Experian needed a way to create high-performing creative assets at scale, faster. For its always-on campaigns, the team wanted to extend reach and quickly refresh underperforming assets within Performance Max.
Experian invested heavily in Performance Max (PMax) campaigns to expand effective reach for their Free Credit Score and Comparison products. While this approach unlocked new inventory and increased brand consideration, scaling richer media formats proved difficult due to creative limitations and restricted availability.
The team needed to accelerate the delivery of performance-focused creative within Performance Max, particularly to improve results across upper-funnel inventory. Producing this creative content at scale in a cost-effective and timely manner via a creative agency was proving time-consuming and difficult to manage.
Experian wanted to create high-performing creative assets at scale, faster. The objective was to:
Jellyfish deployed Pencil Pro, its Generative AI performance platform powered by Google and OpenAI models. Pencil Pro continuously ingests real-time campaign data to:
By rolling out high-impact creative at scale and swapping out weaker assets in real time, Experian was able to sustain creative excellence, extend campaign reach, and drive higher returns on their media investment.
With AI-driven optimization through Pencil Pro, Jellyfish enabled Experian to reach more upper-funnel inventory within Performance Max. Regular A/B testing strengthened ad assets, while AI-powered bidding targeted the most effective auctions, resulting in broader reach, improved efficiency, and higher overall campaign performance.
Pencil delivered scale, speed workflow and improved campaign performance.
Assets created per quarter
Increase in clicks from mid-funnel inventory
Uplift in overall Performance Max conversions
The agency model built on executing media buys is reaching its limits. Featured in Campaign UK’s 'The Year Ahead 2026,' Nick Fettiplace, Managing Director, UK, shares his perspective on how agency and client partnerships will evolve. From navigating AI-led transformations to mastering data and measurement, Nick breaks down how agencies must step up as strategic advisors in an increasingly automated world.
Read Article
2026 has officially landed and this year will mark the acceleration of agentic-driven Gen AI content at scale. From agentic commerce to privacy-first attribution, the year ahead will reward brands that integrate AI strategically rather than tactically. See what some of our Jellyfish experts predict for brands ready to scale smarter.
Read Article
User Experience (UX) and Conversion Rate Optimization (CRO) are two sides of the same coin. Mark Clayton, Senior UX Designer, explains why great digital experiences don’t come from aesthetics or optimization alone, but from the seamless alignment of both. By fostering continuous collaboration, UX and CRO together become a self-improving system, one that delivers smarter solutions to addresses client challenges more holistically.
Read Article
To mark the 25th anniversary of the cult horror franchise, Final Destination returned in 2025 with Final Destination: Bloodlines. Warner Bros partnered with Jellyfish to design a bold, eerie activation designed to reintroduce the saga and tap into Gen Z's taste for twisted thrills.
Read More