Pushing performance further with intelligent tech

Pushing performance further with intelligent tech

UGG, a division of Deckers, a worldwide successful lifestyle brand, turned to Jellyfish to push performance further than ever before.


By using the Google Marketing Platform integrated technology stack, we were able to increase sales and spend efficiency by fine-tuning their audience targeting and media buying.


Audience Center 360 was especially instrumental in gathering consumer insights from an expansive dataset and sharing audience data across channels.


And thanks to Studio’s dynamic creative capabilities, we also created eye-catching, innovative ads, targeted to locations with the highest sales potential.

Smart Thinking

By pairing cutting-edge tech with strategic thinking, we’re able to deliver stunning creative at the perfect moment to the perfect audience, with interaction points that capture new data and drive further insight. This is how results transcend expectations.

Technology. Innovation. Performance. Together.


Decrease in CPM with Optimised Targeting


Increase in ROAS with Dynamic Creative Implementation


Increase in reach with DDA Model Implementation


8 Nov 2023Brett Cella

What advertisers must know before their first-party data strategies are made redundant in less than 120 days

First-party data media activation is changing on March 6 2024 - this article will tell you what you need to know and action ASAP.

Read Article
PMax White Paper on Green Jellyfish Background
8 Nov 2023

How Performance Max is shaping the future of advertising

Performance Max (otherwise known as PMax) is Google's latest AI-powered campaign. It has generated significant buzz and is set to influence marketers across various industries. Download our latest white paper to learn more.

Read Article
28 Sep 2023Brett Cella

The future of measurement lies in sGTM

In the ever-evolving landscape of digital marketing, we stand as the vanguard of innovation and transformation. In a world where privacy concerns have led to the demise of third-party cookies, we proudly hoist the flag of change. At the heart of this revolution lies our powerful ally - Server-Side Google Tag Manager.

Read Article

Up Next

Measuring incrementality to manage Meta campaigns

Discover how Yves Rocher embraced incrementality in order to take the right decisions while respecting new privacy standards.

Read More