Pushing performance further with intelligent tech

success > Deckers

Pushing performance further with intelligent tech

UGG, a division of Deckers, a worldwide successful lifestyle brand, turned to Jellyfish to push performance further than ever before.

What

By using the Google Marketing Platform integrated technology stack, we were able to increase sales and spend efficiency by fine-tuning their audience targeting and media buying.

Technology

Audience Center 360 was especially instrumental in gathering consumer insights from an expansive dataset and sharing audience data across channels.

Creativity

And thanks to Studio’s dynamic creative capabilities, we also created eye-catching, innovative ads, targeted to locations with the highest sales potential.

Smart Thinking

By pairing cutting-edge tech with strategic thinking, we’re able to deliver stunning creative at the perfect moment to the perfect audience, with interaction points that capture new data and drive further insight. This is how results transcend expectations.

Technology. Innovation. Performance. Together.

60%

Decrease in CPM with Optimised Targeting

20%

Increase in ROAS with Dynamic Creative Implementation

100%

Increase in reach with DDA Model Implementation

Resources

23 Jul 2024Brett Cella

Google's Third-Party Cookie Announcement: Why First-Party Data Is Still the Future

In a (not so) surprising turn of events, Google announced that it would not be deprecating third-party cookies as planned. This decision sent ripples through the digital advertising and marketing industries, leaving many advertisers wondering about the implications for their data strategies. Despite this unexpected move, here at Jellyfish, we still believe in the importance of investing in first-party data, and server-side tagging remains as critical as ever.

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27 Jun 2024

Building a BtoB data model through the Data Deep Dive methodology

To support their GDPR and business objectives we implemented a 360 view using our Data Deep Dive methology.

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20 Jun 2024Jellyfish

Jellyfish earns Amazon Marketing Cloud Service and Software provider badge

We are very proud to have been awarded the Amazon Marketing Cloud Service and Software Provider badge by Amazon. This is a new milestone and a great recognition of our work with Amazon and our clients on Amazon Marketing Cloud.

Read News

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Building a BtoB data model through the Data Deep Dive methodology

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