Pushing performance further with intelligent tech

Pushing performance further with intelligent tech

UGG, a division of Deckers, a worldwide successful lifestyle brand, turned to Jellyfish to push performance further than ever before.

What

By using the Google Marketing Platform integrated technology stack, we were able to increase sales and spend efficiency by fine-tuning their audience targeting and media buying.

Technology

Audience Center 360 was especially instrumental in gathering consumer insights from an expansive dataset and sharing audience data across channels.

Creativity

And thanks to Studio’s dynamic creative capabilities, we also created eye-catching, innovative ads, targeted to locations with the highest sales potential.

Smart Thinking

By pairing cutting-edge tech with strategic thinking, we’re able to deliver stunning creative at the perfect moment to the perfect audience, with interaction points that capture new data and drive further insight. This is how results transcend expectations.

Technology. Innovation. Performance. Together.

60%

Decrease in CPM with Optimised Targeting

20%

Increase in ROAS with Dynamic Creative Implementation

100%

Increase in reach with DDA Model Implementation

Resources

20 Mar 2024Jack Smyth

Understanding Share of Model: a vital metric for progressive marketers

As artificial intelligence (AI) continues to advance, the role of large language models (LLMs) like ChatGPT, Meta’s Llama 2, and Microsoft’s Copilot becomes increasingly significant. In a recent article with Adweek, Jack Smyth, Chief Solutions Officer at Jellyfish, discusses how these AI-powered chat programs are not only answering billions of search queries each day but also shaping perceptions of brands. 

Read News
25 Jan 2024

UGG's Strategic move on Snapchat yields an impressive 89% ROAS boost

Discover the latest UGG success story with Snapchat.

Read News
Geolift White paper on a Jellyfish Background
16 Jan 2024

White Paper: Discover the Future of Advertising in a Cookieless World

Are you ready to transform your advertising game in the new era of privacy? We're excited to present our groundbreaking whitepaper co-published with Meta on GeoLift, a game-changer in the advertising industry.

Read Article

Up Next

Driving brand awareness through tactical talent content

Discover how Amazon Fashion became the go-to destination in 2023 for summer and travel gear for Milenials and Gen Z audiences.

Read More