Delivery of omnichannel campaigns in 23 markets

Reacting to market opportunities through Jellyfish proprietary technology

Strengthened brand consistency, and enabled agile responses to diverse advertising opportunities across 17 global markets.

Norwegian are a brand built on efficiency, famous for providing the low-cost fares combined with great service and using one of the greenest fleet of aircraft in the world.

The Business Challenge

Norwegian were struggling to deliver value through their multiple creative agencies who managed all creative and production. This had led to a lack of visibility of costs, duplication and lack of brand consistency and control. They wanted to streamline their marketing program to deliver efficiently across channels and markets.

The response

We worked with Norwegian’s central marketing team to understand their processes, requirements and existing technology infrastructure. We then built, tested and rolled out the J+Workflow creative platform over a six-week period, with 20 marketers trained across 10 markets. Following testing and approval, this platform was instantly rolled out and now allows them to rapidly respond to market opportunities across 17 markets worldwide.

The success measures

33% reduction in production costs

Norwegian saw a reduction in like-for-like production costs by 33%.

17 markets and 15 languages

We've translated over 30,000 words to date.

Award winning campaign

DADI Awards 2017 winner - Viral Campaign of the Year (Jointly with TRY, Norway.)

Resources

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