success > Norwegian
Reacting to market opportunities through Jellyfish proprietary technology
Strengthened brand consistency, and enabled agile responses to diverse advertising opportunities across 17 global markets.
Strengthened brand consistency, and enabled agile responses to diverse advertising opportunities across 17 global markets.
Norwegian are a brand built on efficiency, famous for providing the low-cost fares combined with great service and using one of the greenest fleet of aircraft in the world.
Norwegian were struggling to deliver value through their multiple creative agencies who managed all creative and production. This had led to a lack of visibility of costs, duplication and lack of brand consistency and control. They wanted to streamline their marketing program to deliver efficiently across channels and markets.
We worked with Norwegian’s central marketing team to understand their processes, requirements and existing technology infrastructure. We then built, tested and rolled out the J+Workflow creative platform over a six-week period, with 20 marketers trained across 10 markets. Following testing and approval, this platform was instantly rolled out and now allows them to rapidly respond to market opportunities across 17 markets worldwide.
Norwegian saw a reduction in like-for-like production costs by 33%.
We've translated over 30,000 words to date.
DADI Awards 2017 winner - Viral Campaign of the Year (Jointly with TRY, Norway.)
This new creative model combines tech-driven ideation with human-generated social creativity, connecting all 400 content and experience experts across the globe, powered by the integration of Pencil Pro.
Read NewsPencil Pro is a Generative AI platform built especially for marketing, allowing its users to generate advertising and social/digital content. As one of Fast Company's Most Innovative Companies of 2024, Pencil Pro–a member of the BrandTech group, which Jellyfish is also a part of–has revolutionized the way we drive creativity and efficiency for our clients.
Read NewsJellyfish is proud to collaborate with YouTube in empowering creators on their platform. Our recent initiative involves the relaunch of the @youtubecreators Instagram account, providing invaluable insights and guidance to YouTube creators.
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