success > Sanofi
Reducing CO₂ emissions in advertising using cross-market and cross channel carbon dashboard
Learn how Sanofi has started to optimize their digital media campaigns to reduce their media carbon footprint.
35 markets
Reducing CO₂ emissions in advertising using cross-market and cross channel carbon dashboard
Who
Sanofi is a global healthcare giant dedicated to pursuing the wonders of science to improve people's lives. Sustainability and social responsibility are at the core of its ambitions. The Consumer Healthcare business of Sanofi wanted to measure and reduce the carbon emissions resulting from their digital advertising, so they partnered with Jellyfish and carbon measurement specialist Scope 3 to build a bespoke carbon monitoring and reporting dashboard.
Jellyfish solution
We designed and built a carbon dashboard to report on media and carbon metrics for all of Sanofi Consumer Healthcare’s digital media campaigns across 35+ markets and eight channels including YouTube, Meta, TikTok and programmatic.
This enabled Sanofi Consumer Healthcare to monitor the share of impressions delivered on Made-For-Advertising websites, which on average emit 26% more CO₂ than other platforms and gain insights into domains with high carbon footprints.
In addition to the dashboard, Jellyfish also provides ongoing support to Sanofi Consumer Healthcare’s in-house teams and media agencies to ensure best practices are followed.
Results
Having access to the insights this carbon dashboard provides makes it easier for Sanofi Consumer Healthcare to optimize against carbon emissions at scale and move towards their ultimate goal of reducing their media carbon footprint.
*Data was generated for the sake of the illustration and doesn’t reflect Sanofi’s actual performances.
8 channels
Our partnership with Jellyfish is key in our journey to tackle environmental challenges, as it will help us to measure our carbon footprint and bring insights to reduce it.
Prasad Sridhar, Global Head Media, Digital & Strategic Planning
Resources
4 Mar 2025
Japan airlines unveils "You mean the world" global brand campaign with Jellyfish
Japan Airlines launches the "You Mean the World" campaign, featuring Liverpool FC players, to celebrate the spirit of omotenashi and deliver exceptional travel experiences.
Read News
27 Feb 2025
How to get the best results from your AI prompts
Every word counts when prompting an AI to generate an asset. Lucas Stanley, AI Creative Senior Manager, spoke with The Drum about the subtle art of prompt engineering and how a socio-linguistic approach can help unlock the full potential of generative AI.
Read Article
24 Feb 2025
How Marketers Can Actually Win in the Privacy-First World
Let's cut through the noise. We’re all privy to marketing buzzwords and shiny new technologies, BUT, there's a game-changing strategy hiding in plain sight—and it's not about chasing the next big tech trend. The real game-changer lies in how you collect, understand, and maximize the incredible potential of your first-party data.
Read ArticleUp Next
Sponsored Ads Propel Curlsmith's Brand Awareness and Consumer Engagement
In the competitive world of haircare, Curlsmith faced the challenge of standing out and educating consumers about their unique product offerings.
Read More