In the competitive world of haircare, Curlsmith faced the challenge of standing out and educating consumers about their unique product offerings.
In the competitive world of haircare, Curlsmith, a brand dedicated to curly hair, faced the challenge of standing out and educating consumers about their unique product offerings. To achieve this, they partnered with Jellyfish Commerce and Amazon Ads to create a dynamic omni-channel strategy that would elevate their brand presence and engage their target audience effectively.
Curlsmith aimed to increase brand awareness and educate consumers about their unique selling propositions (USPs) in a crowded market. They sought to leverage Amazon Ads' premium inventory and first-party insights, including innovative placements like Sponsored TV, to reach and engage their audience.
In collaboration with Jellyfish Commerce, Curlsmith crafted a comprehensive strategy that emphasized the power of Sponsored TV within a full-funnel approach. This guided consumers seamlessly through the purchasing journey. As a first-time user of video ads on Amazon, Curlsmith qualified for the Video Incentive Program (VIP), allowing them to produce a high-impact video ad in partnership with Amazon and a trusted third-party production team. The 30-second video, showcased on Sponsored TV, highlighted Curlsmith's best-selling products, including their newly launched hair diffuser. The creative script emphasized Curlsmith's unique emotional appeal, setting the brand apart from competitors.
This strategic collaboration not only boosted Curlsmith's brand awareness but also significantly enhanced consumer engagement, demonstrating the power of innovative advertising solutions in driving business success.
+20%
Lift in US Hair Market Year-over-Year
+27%
Increase in Month-over-Month Sales of a Key Product
769k
Customers Reached
The new to brand sales exceeded all expectations and organic uplift was tracked across all categories advertised!
Hollie Pinnington, Senior Client Manager, Jellyfish Commerce
Annabelle Walters, Global Chief People Officer at Jellyfish, joined The Digital Voice™ Black History Month Culture Chats for a candid discussion, unpacking what it truly means for black women to own their space in executive leadership, whilst navigating the nuanced reality of vulnerability at the top.
Read Article
With peak shopping season underway, brands are entering their first major period where AI-led experiences can influence discovery and consideration at a meaningful scale. In this Google POV, Jellyfish Search Architects Victor Batista (Global) and Ryan Potts (EMEA), unpack Google's latest agentic commerce updates and their impact on consumer consideration.
Read Article
In UGG®'s largest out-of-home statement of the year, Jellyfish is leading the localized creative and media planning for the brand's new Fall 2026 campaign. Elevating the Born To Feel brand platform and UGG® Season, the activation celebrates the arrival of fall across New York City and Los Angeles.
Read News
To mark the 25th anniversary of the cult horror franchise, Final Destination returned in 2025 with Final Destination: Bloodlines. Warner Bros partnered with Jellyfish to design a bold, eerie activation designed to reintroduce the saga and tap into Gen Z's taste for twisted thrills.
Read More