For many brands, digital marketing is synonymous with performance, but developing a brand communication strategy is an essential component for sustaining business growth.
Whether it be Google, retail platforms such as Amazon, or social media, today’s digital platforms provide tremendous marketing opportunities. This comprehensive one-day course is designed to help marketers utilize today’s digital ecosystems and develop a brand-led strategy that will power the performance pipeline for years to come.
During the session, we’ll cover everything from the basics of brand strategy, objective setting and media planning to creative execution and measurement. We’ll apply the principles of marketing effectiveness to today’s digital platform world every step of the way.
Our Brand Building in the Digital Platform World course is available as a private training session that can be delivered via Virtual Classroom or at a location of your choice in South Korea.