Introduction to SEO

Want to boost your performance and drive more traffic from search engines? Master the fundamentals of search engine optimization with our SEO beginners’ course.
1 day
Supporting material
A private training session for your team. Groups can be of any size, with training delivered at any location in the UK, including our London training centre.

Jellyfish has years of real-world experience creating search engine-friendly sites. Our one-day Introduction to SEO course will teach you the actionable skills you need and is aligned with our own approach to SEO, which has set clients on the road to success.

The course provides an excellent starting point for beginners delving into the world of SEO for the first time, but also for those looking to update their knowledge. You’ll cover all the basic skills and techniques needed, including content optimization, technical SEO and backlink acquisition.

By the end of the session, you’ll know how to create web content that satisfies users, ranks highly on search engines and increases your traffic.

Our Introduction to SEO course is available as a private training session that can be delivered via Virtual Classroom or at a location of your choice in Korea.

Course overview

Who should attend:

Our beginners’ SEO course has been designed for professionals looking to get to grips with the basics and Google best practice. Perhaps you’re starting a new role in digital or content marketing, need to have SEO knowledge as a secondary part of your job, or just want to confirm you’re on the right track.

If you’re looking for a deeper level of knowledge, or work directly with SEO or content production, you may wish to consider the intermediate-level courses below as an alternative.

What you'll learn:

By the end of this course, you will be able to:

  • Explain how Google evaluates websites, including key ranking factors
  • Create an SEO content strategy, including how to research and plan high-quality content
  • Execute key on-page optimization techniques, including internal linking and keyword optimization
  • Identify key technical SEO issues such as website structure problems, crawling and indexation and page speed
  • Explain the importance of backlinks and begin to develop a link acquisition strategy

Course agenda

Introduction to SEO
  • What is SEO, and why is it important?
  • The Google SERPs
  • Ranking factors
  • Introducing the three pillars of SEO
Content Creation for SEO
  • How does Google evaluate content?
  • Introduction to EAT (Expertise, Authoritativeness, and Trustworthiness)
  • Keyword research
  • The basic principles of content development
  • Landscape and competitor analysis
  • Keyword optimization
Technical SEO Fundamentals
  • Site structure
  • Crawling and indexing
  • Handling duplication
  • Handling crawl errors
  • Page speed
  • Mobile usability test
Site Authority & Links
  • Backlinks and why they're important
  • Internal links
  • How to approach link building
  • Link earning strategies
  • Link building resources
Tools for SEO
  • An introduction to Google Search Console
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