The future of measurement lies in sGTM

Brett Cella

VP Analytics

In the ever-evolving digital marketing landscape, Jellyfish is the vanguard of innovation and transformation. In a world where privacy concerns have led to the demise of third-party cookies and the marketing ecosystem is seeking new ways to measure success, we proudly hoist the flag of change, guiding our clients into the future of measurement.

The digital marketing landscape has undergone significant changes due to the introduction of privacy regulations and the decline of third-party cookies. In this transformed environment, businesses need to rethink how they gather, handle, and analyze data. This is where we come in. We utilize our partnerships with major platforms like Google, Meta, Snap, and LinkedIn, along with their state-of-the-art technologies. We develop strategies to ensure that our advertisers not only comply with these new regulations but also maintain the effectiveness of their marketing efforts.

At the heart of this revolution lies a powerful ally - Server-Side Google Tag Manager, or sGTM. We believe this is the solution to measuring the effectiveness of marketing in a privacy-conscious, cookieless digital ecosystem.

Enter Server-Side Google Tag Manager

The advent of privacy regulations and the demise of third-party cookies have reshaped the digital marketing landscape. In this new era, businesses must reimagine their strategies for collecting, managing, and analysing data. This is where we step in, leveraging our partnerships with platforms such as Google, Meta, Snap and LinkedIn and their cutting-edge technologies. We build strategies to ensure that our advertisers' marketing efforts are not just compliant but are also as effective as ever.

The key advantages of sGTM are:

  • Data Accuracy: By reducing the reliance on browser-based tracking, sGTM minimises data discrepancies and ensures that your insights are based on reliable information.
  • Privacy Compliance: sGTM aligns seamlessly with privacy regulations. It significantly reduces the exposure of user data to third-party scripts, fostering a more transparent and privacy-friendly user experience.
  • Improved Performance: With server-side processing, your website's load times remain optimal, enhancing user satisfaction and reducing bounce rates.
  • Future-Proofing: As the digital landscape evolves, sGTM provides a solid foundation for your measurement strategies, ensuring longevity and adaptability.
  • More data: Better learning for the algorithms (AI requires quality data like Performance Max)

Embrace the future

As a forward-thinking industry disruptor, Jellyfish doesn't just welcome change; we actively push for it. We fiercely believe that sGTM is at the forefront of measuring marketing effectiveness in a world without cookies. We serve as a guiding light through the intricacies of this transformation, and our dedication to innovation, adaptability, and client success distinguishes us as a digital leader.

How does it work?

In a rapidly evolving world where traditional rules no longer hold sway, where privacy is paramount, and innovation is at the forefront, we invite you to embark on a transformative journey with us. Together, we will tackle challenges, seize opportunities, and lead the way in shaping the future of measurement within a privacy-centric, third-party cookie-free environment.

Are you ready to break away from the limitations of conventional measurement methods? Are you searching for a partner who thrives on challenges and embraces change? Look no further. Reach out to us today to begin an extraordinary journey toward achieving excellence in measurement during this new era of digital marketing.

Together, we will shape the future through a series of groundbreaking advancements.

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