The future of branding: Influence Large Language Models (LLMs) to protect your share of market
At the Future of Brands 2025, Jack Smyth joined Gokcen Karaca, Head of Digital & Design at Pernod Ricard, to discuss why generative AI (GenAI) is the new battleground for brands and how Jellyfish’s Share of Model™ platform is changing the way brands influence GenAI results to their advantage.
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