Jellyfish Global Creative Wins Big at The Clio Awards

We are extremely proud to announce our recent success at The Clio Awards in Los Angeles, securing three significant accolades. These awards celebrate the bold creativity, compelling storytelling, and outstanding teamwork that define how we move smarter, together.

Here is a breakdown of our wins and what they mean:

GRAND Clio for Integrated Campaign

Jellyfish was honored with a prestigious Grand Clio for our work on Severance S2 for Apple TV. This campaign successfully transformed the show's release into a genuine cultural movement. Primarily driven by social content, the campaign masterfully blurred the lines between the 'severed' world and our own. We reignited fan excitement and attracted new viewers by activating lore-rich creator content and popular 'Lumon-style' workplace memes. Furthermore, we brought the show's unsettling tension to life in the physical world with a haunting takeover of Grand Central Terminal, immersing commuters directly into the series' universe.

GOLD for Fan Engagement

Our expertise in audience connection was recognized with a Gold Clio in the Fan Engagement category. This was achieved through the Social component of the Integrated Campaign for Severance S2 on Apple TV. Within just 48 hours, the campaign generated a massive impact, earning 1 billion impressions, 3.5 million engagements, and sparking over 77,000 organic social mentions.

Securing SILVER in Theatrical Out of Home

Additionally, Jellyfish achieved a Silver Clio in the Theatrical Out of Home category for the Deadly Billboard, which audaciously grabbed attention for the release of the latest Final Destination: Bloodlines film from Warner Bros. To distinguish the horror reboot in a crowded market, we embraced an absurd concept. The attention-grabbing stunt featured a poster for the film appearing to have dramatically crash-landed through the roof of Les 4 Temps, one of Europe's busiest shopping malls. Located in Paris La Défense, France, this high-traffic location was ideal for surprising and unsettling the thousands of daily visitors (126,000 per day).

Congratulations to our incredibly talented Jellyfish Creative team, and a huge thank you to our clients for their belief in bold creativity.

These awards highlight Jellyfish's commitment to pushing boundaries through innovation, reinventing marketing for progressive brands, and delivering exceptional results for our clients.