Jellyfish named Most Innovative Use of AI by an Agency at Digiday AI Awards 2025

We’re thrilled to announce that Jellyfish, part of The Brandtech Group, has been recognized as Most Innovative Use of AI by an Agency at the 2025 Digiday AI Awards. This award celebrates a year of groundbreaking work that has redefined what it means to be an AI-first marketing business and demonstrated how intelligent technology can amplify creativity, performance, and strategy at scale.

Reinventing the marketing model for an AI-powered future

When we set out on this journey, our goal was ambitious: to reimagine marketing from the inside out. We weren’t looking to add AI as a bolt-on; we aimed to make it the backbone of strategy, execution, and operations. That meant inventing proprietary tools, pioneering new performance channels, and becoming the go-to partner for brands navigating intelligent systems and automation.

Over the past 12 months, Jellyfish has executed a full-scale AI transformation across product, process, and performance:

• Switchboard became the industry’s most adaptable cloud-based reporting suite.
• Pencil, integrated into AI Studios, scaled creative production without sacrificing relevance or craft.
• Now-Next-Soon reinvented forecasting, replacing traditional MMMs.
• Share of Model™ made us one of the first agencies to measure brand visibility inside LLMs (like GPT and LLaMA), turning generative AI into a strategic growth channel.
• Jellyfish Cloud simplified martech complexity.
• Social Agents reimagined feedback loops.

Beyond platforms, we scaled capability globally, training over 55,000 marketers in generative AI and prompt engineering. All of this powers our operating system for growth in an AI-shaped economy. We’ve made bold moves, at scale, or with incredible technical depth.

Driving measurable impact for clients

The results speak for themselves:

• Pencil cut creative production time in half and scaled testing fivefold.
• Share of Model™ transformed how brands approach SEO, earning enterprise-wide adoption among global CMOs.
• Switchboard unlocked always-on campaign optimization.
• Now-Next-Soon delivered weekly insights ten times faster than traditional MMMs.
• Jellyfish Training built AI fluency for 55,000 marketers annually, extending impact beyond Jellyfish.

The results extend to award-winning work as well: we won the Grand Clio for Netflix, Cannes Lions for Apple TV+, and Google’s global training award three years in a row.

By embedding AI deeply into strategy and operations, we’ve proven that technology doesn’t replace creativity, but it amplifies it. Across clients, we’ve delivered 55% faster asset creation, 80% faster content delivery, and measurable business growth, with some clients achieving 19% revenue growth while reducing budgets by 14%.

Setting a new standard for AI in marketing

This Digiday AI Award validates the work of every Jellyfish team member and underscores our commitment to responsible, intelligent innovation. When AI is embedded strategically, it becomes a driver of creativity, insight, and measurable impact at an entirely new scale.

As we continue to push boundaries, one thing is clear: the future of marketing is AI-powered, and Jellyfish is leading the way.

This win adds to a growing list of recent accolades for Jellyfish, including top honors at the Google Measurement Awards for John Lewis and Oatly, recognition at the Shorty Awards, and multiple wins at the European Video Awards and Drum Awards EMEA. We’re also proud to be shortlisted for our groundbreaking work with HOKA, Warner, and Experian, which is further proof that we continue to redefine what’s possible in marketing.