Jellyfish Unveils Agent Shopper: Helping Brands Master Consumers’ AI Shopping Shift

Jellyfish, the integrated global digital marketing company within The Brandtech Group, has announced the launch of Agent Shopper, a new product built to help brands understand and optimize for AI-driven shopping behavior. The platform analyzes how AI agents research, compare, and recommend products, providing crucial insights for marketing, content, and retail strategies for both human and AI-mediated customers.

How Agent Shopper Works

Agent Shopper simulates real agentic shopper behavior across search, social, video and retail platforms. It identifies where and how AI systems choose products, helping brands uncover what factors shape AI recommendations and which updates have the greatest impact on visibility and conversion.

With Adobe predicting a 520% increase in AI-driven shopping traffic Year-on-Year during the 2025 holiday season, Jellyfish believes marketers must rethink how they build visibility, trust, and relevance across every digital touchpoint.

AI is rebuilding the marketing funnel from the ground up 

This is why Jellyfish has established GEM, Generative Engine Marketing, a practice for successfully operating in this new landscape. Natasha Wallace, Chief Solutions Officer at Jellyfish said, “It connects creative, media, and data so brands can shape how AI systems see, describe, and recommend them. With Agent Shopper joining our other AI solutions – including Share of Model, Social Agents and PencilPro – brands gain a full toolkit for influencing discovery and choice, not just optimizing for organic search."

"Agent Shopper isn’t just about understanding AI. It’s about helping brands lead through a complete shift in how value is created," said Karen Bennett, US Managing Director, Jellyfish. “As AI takes on more of the buying journey, the brands that will win are the ones that stay emotionally and strategically connected to both the human and the machine."

New Insights: How AI Agents Shop for Consumer Electronics

Jellyfish is launching its first Agent Shopper Insights Brief: Consumer Electronics to highlight Agent Shopper's capabilities. This brief will illustrate how AI agents assess and recommend electronics on major retail and brand sites, just in time for the holiday shopping period.

Key insights include:

• Products (TVs, headphones, vacuums, coffee makers, gaming consoles) need to be visible and competitively priced on at least two major retailers to make AI agents shortlists
• Leading retailers, such as Amazon, Best Buy, Target, and Walmart, were mentioned approximately 3 times more often than brand-only sites in summary text and search queries
• Consistent stocking across multiple marketplaces boosted rankings for brands like Apple, LG, Samsung, and Sony
• Regular compatibility and spec data were crucial for products like Apple AirPods and Sony
• High-quality third-party reviews, YouTube demos, and TikTok content carried more weight than paid ads or brand PR across electronics categories

Go to Jellyfish Agent Shopper site, for more information.