Navigating social media advertising trends in 2024: insights from Jellyfish

Eb Adeyeri

VP of Paid media

In the rapidly evolving landscape of social media advertising, staying ahead of trends is crucial for brands to maintain their competitive edge. Amidst the dynamic shifts in consumer behavior and technological advancements, Eb Adeyeri, our VP of Paid media, discusses with Dan Meier at VideoWeek invaluable insights and strategies to help brands navigate the complexities of social media advertising in 2024.

Setting the stage: the social media landscape

As we step into 2024, the dominance of Meta continues to shape the social media landscape. However, the emergence of new players, notably TikTok, has disrupted the status quo, while platforms like Pinterest and Reddit are steadily gaining traction, offering unique avenues for brand engagement and advertising.

Charting the course: insights from specialists

Industry specialists underscore the pivotal role of social commerce and strategic partnerships in driving advertising success in 2024. With the evolution of consumer behavior towards seamless shopping experiences on social platforms, brands must prioritize social commerce integration into their advertising strategies. Moreover, forging strategic partnerships with key players like Meta and TikTok enables brands to leverage the platforms' vast reach and innovative advertising solutions effectively. Agility and a client-centric approach are emphasized as essential attributes for navigating the ever-changing landscape of social media advertising.

Jellyfish's perspective: navigating the waves of change

Against this backdrop, Jellyfish provides a nuanced perspective on the evolving dynamics of social media advertising. With a keen focus on Meta's continued innovations and TikTok's cultural relevance, Jellyfish leverages advanced AI-powered creativity to craft compelling campaigns that resonate with audiences across diverse social platforms. By harnessing the power of data-driven insights and cutting-edge technology, Jellyfish empowers brands to navigate the waves of change with confidence, driving tangible results and maximizing ROI in their advertising endeavors.