We're now an MMM (Marketing Mix Modelling) Partner for Meta
We've just scored ourselves a new title: the coveted MMM (Marketing Mix Modelling) Partner, straight from the legends at Meta
But what does this badge of honor mean for us and, most importantly, our clients?
Being anointed as the official MMM Partner by the brilliant minds at Meta isn't just a pat on the back; it's a resounding cheer for our dynamic partnership and thunderous applause for the boundless expertise we bring to the table. Our passion for steering clients toward success on platforms like Facebook and Instagram has led us to this exhilarating milestone. As we navigate the cookieless era, we have been ensuring success for our clients by implementing MMM to turbocharge our clients' marketing decisions. With this shiny new Partner status, we're gaining an exclusive backstage pass to Meta’s ongoing work to drive performance in a cookieless world.
"Teaming up with Meta as their MMM Partner is a huge accolade and will allow us to chart a course into the future of measurement alongside Meta, with huge benefits to our clients. Together, we're shattering limitations and reshaping the landscape of data-driven decision-making.”
Di Wu, VP Data Science
So, what is Marketing Mix Modelling (MMM) all about?
It’s a cross-media measurement tool that uses statistical regression analysis to quantify the impact of marketing (including offline and online media advertising) and non-marketing activities on business outcomes. It’s been around for a good few years and has previously had many limitations but has evolved significantly over the last two years.
If you’re utilising platforms like Facebook or Instagram to drive business growth and looking at new ways to measure marketing performance, MMM could be the solution you are looking for.
Curious to dive even deeper into MMM? Or want to know more about our partnership with Meta? Drop us a line through our contact us page.