Winners: Jellyfish & BISSELL - Brand Storytelling (AMER), Amazon Ads Partner Awards

Jellyfish, in partnership with BISSELL Homecare, Inc has been recognized for outstanding brand storytelling at this year’s Amazon Ads Partner Awards. This win celebrates the innovative "From Cart to Care" campaign, which showcased BISSELL’s deep commitment to animal welfare while transforming its brand image beyond functional cleaning products.

Launched on World Animal Day, the campaign made the bold move of pausing sales on Amazon to encourage direct charitable donations, putting pets and their wellbeing front and center. This strategic decision turned a traditional commercial moment into a meaningful demonstration of BISSELL’s core values.

Through powerful storytelling across Streaming TV, Fire TV, and Sponsored Brands video, Jellyfish helped BISSELL forge deeper emotional connections with audiences. The campaign successfully reframed the brand as one that actively cares for pets, rather than simply cleaning up after them. A custom-built Brand Store experience further enhanced the mission, offering customers a seamless way to engage with BISSELL’s cause.

“From Cart to Care” is a powerful example of how brands can leverage creativity and empathy to build lasting, meaningful relationships with their audiences.

We’re proud to create brand storytelling that not only drives results but makes a difference.