Amazon Fashion Driving brand awareness through tactical talent content

success > Amazon Fashion

Driving brand awareness through tactical talent content

Discover how Amazon Fashion became the go-to destination in 2023 for summer and travel gear for Millenials and Gen Z audiences.

Who

Amazon Fashion wasn't front of mind for Gen Z and Millennial shoppers when it came to summer or travel wear. Jellyfish were challenged to position Amazon Fashion as the go-to destination in 2023 for summer and travel gear for Millennials and Gen Z in UK/DE/FR/IT/ES markets.

Jellyfish solution

We created an 8-week social-first campaign to inspire new and existing customers around the 2023 Summer Collection with a message of self-expression, body positivity and rejecting stereotypes, delivered through an activation that leverages innovative and platform-native formats, talent and behaviours.

We worked with our partners to recruit 13 talent in both the UK and Germany to generate authentic content and drive fan engagement.

Our campaign was broken across two creative themes:

Glossy studio shoot lookbook
Self-shot creator lead concept playing on the ‘what I ordered, what I got’ social trend

Results

Results

383M

Impressions 87% over target

€0.64

CPM 44% lower than planned

Resources

20 Jun 2024Jellyfish

Jellyfish earns Amazon Marketing Cloud Service and Software provider badge

We are very proud to have been awarded the Amazon Marketing Cloud Service and Software Provider badge by Amazon. This is a new milestone and a great recognition of our work with Amazon and our clients on Amazon Marketing Cloud.

17 Jun 2024Brooke Truskey

Unlocking the Power of Sponsored TV: A Full-Funnel Strategy for Success

Did you know Prime Video boasts a massive monthly audience reach that rivals Netflix? That's right, it reaches millions. But here's what's more surprising: This audience is twice the size of Sky! Watch our free webinar with Amazon Ads and Jellyfish to get tarted and reach a new incremental audience with Sponsored TV on Amazon

15 Apr 2024Zach Gerbrick

Jellyfish Achieves Global Certification as an Amazon DSP Reseller

We are thrilled to announce that Jellyfish has been officially certified as a global AdTech Reseller for Amazon Demand-Side Platform (DSP). This prestigious badge empowers Jellyfish to offer Amazon DSP services to partners and brands seeking to take control of their AdTech operations.

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