Luxury eyewear brand Gentle Monster boosted its return on advertising spend (ROAS) by +39% during a crucial pre-holiday period by partnering with Share of Model™ to optimize its US Performance Max campaigns.
Gentle Monster set out to understand how AI perceives its brand and products. Partnering with Jellyfish and leveraging insights from the Share of Model™ platform, the team transformed these AI-driven perceptions into smarter search activations — turning brand insight into measurable performance gains.
This major expansion of paid media optimization capabilities within our proprietary Share of Model™ Platform, brings together Google PMax, ChatGPT, TikTok, DV360, YouTube & Reddit through an always-on strategy assistant.
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In a new research project with INSEAD’s David Dubois, Tom Roach, VP Brand Strategy and Natasha Wallace, CSO, Strategy, AI & Planning at Jellyfish used Share of Model™ to explore whether and how AI and humans respond to creativity differently, uncovering what brands need to create for a world of dual audiences and AI-mediated consumer journeys.
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Ash Singh, Senior Strategist at Jellyfish, joined the WARC podcast alongside our client FitFlop to discuss how they tapped into The Multiplier Effect. Through embracing a smarter way to invest in both brand and performance marketing, FitFlop drove +30% YoY revenue growth and +68% ROAS. Listen to the podcast.
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To mark the 25th anniversary of the cult horror franchise, Final Destination returned in 2025 with Final Destination: Bloodlines. Warner Bros partnered with Jellyfish to design a bold, eerie activation designed to reintroduce the saga and tap into Gen Z's taste for twisted thrills.
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