Luxury eyewear brand Gentle Monster boosted its return on advertising spend (ROAS) by +39% during a crucial pre-holiday period by partnering with Share of Model™ to optimize its US Performance Max campaigns.
Gentle Monster set out to understand how AI perceives its brand and products. Partnering with Jellyfish and leveraging insights from the Share of Model™ platform, the team transformed these AI-driven perceptions into smarter search activations — turning brand insight into measurable performance gains.
As AI agents and LLMs increasingly mediate consumer choice, new research shows how AI search rewrites how luxury brands are interpreted and ranked. To compete in the generative engine optimization era, brands must rigorously test AI perceptions across the 4Ps and deliberately encode precise, machine-legible luxury cues across all digital touchpoints.
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Cannes Lions 2026 signaled a shift from AI experimentation to organizational redesign. The focus moved from what AI can do to how it reshapes teams, operating models, and the structure of marketing itself. Across sessions and award-winning work, a clear idea emerged: marketing is increasingly being rebuilt as a connected, always-on system rather than a sequence of standalone campaigns.
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Our latest Share of Model™ expansion, with new Creator Intelligence, analyzed 27M+ AI responses and found a pretty big shift in how discovery is happening. YouTube appears in more than 1 in 4 AI-generated answers and independent creators are often beating brand content in AI recommendations. Read on to discover how Creator Intelligence helps brands identify who is shaping AI answers, what content is getting pulled, and how to turn these insights into action.
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To mark the 25th anniversary of the cult horror franchise, Final Destination returned in 2025 with Final Destination: Bloodlines. Warner Bros partnered with Jellyfish to design a bold, eerie activation designed to reintroduce the saga and tap into Gen Z's taste for twisted thrills.
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