Luxury eyewear brand Gentle Monster boosted its return on advertising spend (ROAS) by +39% during a crucial pre-holiday period by partnering with Share of Model™ to optimize its US Performance Max campaigns.
Gentle Monster set out to understand how AI perceives its brand and products. Partnering with Jellyfish and leveraging insights from the Share of Model™ platform, the team transformed these AI-driven perceptions into smarter search activations — turning brand insight into measurable performance gains.
We’re thrilled to announce that Jellyfish has earned the prestigious 2026 Google Cloud Partner of the Year in the Training: North America category. This recognition from Google Cloud highlights Jellyfish’s continued leadership in enabling organizations to unlock the full value of Google Cloud through world-class training, upskilling, and certification programs.
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For decades, brand strategy has been designed primarily for human audiences. But today AI systems are becoming active participants in the customer journey. In our latest Journal of Brand Strategy research, Jack Smyth, Brandtech Country Lead and John Dawson, VP of Strategy at Jellyfish, introduce Generative Engine Marketing (GEM), a fresh approach to building strategies that resonate with both people and AI.
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At Jellyfish, we have always believed that the right technology, when wielded by experts, is the ultimate multiplier for brand growth. We’re proud to announce that our Experimentation team is now officially certified on Opal, Optimizely’s next-generation AI engine, marking a significant step forward in how we design, execute and scale digital experiences for our clients.
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To mark the 25th anniversary of the cult horror franchise, Final Destination returned in 2025 with Final Destination: Bloodlines. Warner Bros partnered with Jellyfish to design a bold, eerie activation designed to reintroduce the saga and tap into Gen Z's taste for twisted thrills.
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