Luxury eyewear brand Gentle Monster boosted its return on advertising spend (ROAS) by +39% during a crucial pre-holiday period by partnering with Share of Model™ to optimize its US Performance Max campaigns.
Gentle Monster set out to understand how AI perceives its brand and products. Partnering with Jellyfish and leveraging insights from the Share of Model™ platform, the team transformed these AI-driven perceptions into smarter search activations — turning brand insight into measurable performance gains.
AI made everything faster, except business intelligence. Until now. Introducing CEO Agent: your always-on business partner and the first decision engine built for executive leaders. It delivers real-time, impartial insights from media, brand, and customer data—at machine speed, in human terms.
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We're please to announce the launch of Agent Shopper, a new product built to help brands understand and optimize for AI-driven shopping behavior. The platform analyzes how AI agents research, compare, and recommend products, providing crucial insights for marketing, content, and retail strategies for both human and AI-mediated customers.
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We’re thrilled to announce that Jellyfish, part of The Brandtech Group, has been recognized as Most Innovative Use of AI by an Agency at the 2025 Digiday AI Awards. This award celebrates a year of groundbreaking work that has redefined what it means to be an AI-first marketing business and demonstrated how intelligent technology can amplify creativity, performance, and strategy at scale.
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HOKA set out to reignite the trail performance category by generating excitement for the relaunch of Mafate X, not as just another shoe, but as a beacon of pure, unrelenting obsession.
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