Luxury eyewear brand Gentle Monster boosted its return on advertising spend (ROAS) by +39% during a crucial pre-holiday period by partnering with Share of Model™ to optimize its US Performance Max campaigns.
Gentle Monster set out to understand how AI perceives its brand and products. Partnering with Jellyfish and leveraging insights from the Share of Model™ platform, the team transformed these AI-driven perceptions into smarter search activations — turning brand insight into measurable performance gains.
With peak shopping season underway, brands are entering their first major period where AI-led experiences can influence discovery and consideration at a meaningful scale. In this Google POV, Jellyfish Search Architects Victor Batista (Global) and Ryan Potts (EMEA), unpack Google's latest agentic commerce updates and their impact on consumer consideration.
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In UGG®'s largest out-of-home statement of the year, Jellyfish is leading the localized creative and media planning for the brand's new Fall 2026 campaign. Elevating the Born To Feel brand platform and UGG® Season, the activation celebrates the arrival of fall across New York City and Los Angeles.
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Jellyfish was at Amazon Unboxed, with Zach Gerbrick, VP Partnerships, and James Bourner, VP AdTech Solutions, there in person to see the latest developments firsthand. Noah Kaufman, our Retail Media Director has looked beyond the headlines to what these changes actually mean for brands heading into holiday season.
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To mark the 25th anniversary of the cult horror franchise, Final Destination returned in 2025 with Final Destination: Bloodlines. Warner Bros partnered with Jellyfish to design a bold, eerie activation designed to reintroduce the saga and tap into Gen Z's taste for twisted thrills.
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