By streamlining the process and leveraging integrated localization, YouTube EMEA and Jellyfish triumphe over a major localization hurdle.
Jellyfish supports Google with a range of localisation services. For example, in late 2019 we supported YouTube by producing localised campaign material promoting YouTube’s Premium, Student and Music subscription plans.
Google encountered a significant hurdle in localizing marketing assets for their YouTube team in EMEA. Their objective was to streamline the localization process to increase speed, efficiency, and market reach, ultimately driving more subscription sign-ups. This involved adapting master video content, modifying images for specific markets, accommodating preferences for featured artists, reflecting pricing and currency variations, reviewing partner logos, and adjusting the User Interface to cater to the Arabic app's orientation.
Working closely with Jellyfish's team YouTube EMEA found a solution to their challenge by leveraging an integrated localization service. The overall aim was to increase the speed of turnaround, deliver efficiencies (time and cost), to reach more markets across EMEA and – most importantly – drive subscription sign-ups.
We provided an integrated localization service covering in-market cultural checks; transcreation; UI localization; video editing; voiceover casting/recording and delivery ensuring a simple process to deliver 300 + beautifully localised videos for various target markets including; Saudi Arabia, the UAE, Qatar, Bahrain, Kuwait, Oman, Lebanon, France, Germany, Russia, Sweden, Norway, Denmark, the Netherlands, Ukraine, Turkey, Poland, and South Africa.
Localised assets created
EMEA markets reached
Uplift in subscription sign-ups
"As this was our first project with Splash, we didn’t know how efficient they would be, but they turned out to be highly so."
YouTube Team Member
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