Strong collaboration and platform expertise allowed Jellyfish to push performance further for H beauty. As a longstanding digital partner, Jellyfish worked closely with the Harrods team to build an innovative media strategy with highly engaging creative assets reflecting the core brand message ‘Discover your local beauty playground’.
Taking learnings from previous campaigns the Jellyfish team not only evolved the media strategy but refined how they work with the H beauty team to ensure that media and creative were in perfect harmony.
Jellyfish used a ‘media outline’ to dictate the shape of the plan and to detail the specific and optimal creative assets required. This meant the H beauty creative team could be briefed early and guided to create assets that were uniquely optimised to each individual placement on the platform.
Creative was produced in collaboration using best practice (length/on-screen/sound/text) bespoke video content for optimal performance & maximising media effectiveness on Meta.