success > Sanofi
Reducing CO₂ emissions in advertising using cross-market and cross channel carbon dashboard
Learn how Sanofi has started to optimize their digital media campaigns to reduce their media carbon footprint.
35 markets
Reducing CO₂ emissions in advertising using cross-market and cross channel carbon dashboard
Who
Sanofi is a global healthcare giant dedicated to pursuing the wonders of science to improve people's lives. Sustainability and social responsibility are at the core of its ambitions. The Consumer Healthcare business of Sanofi wanted to measure and reduce the carbon emissions resulting from their digital advertising, so they partnered with Jellyfish and carbon measurement specialist Scope 3 to build a bespoke carbon monitoring and reporting dashboard.
Jellyfish solution
We designed and built a carbon dashboard to report on media and carbon metrics for all of Sanofi Consumer Healthcare’s digital media campaigns across 35+ markets and eight channels including YouTube, Meta, TikTok and programmatic.
This enabled Sanofi Consumer Healthcare to monitor the share of impressions delivered on Made-For-Advertising websites, which on average emit 26% more CO₂ than other platforms and gain insights into domains with high carbon footprints.
In addition to the dashboard, Jellyfish also provides ongoing support to Sanofi Consumer Healthcare’s in-house teams and media agencies to ensure best practices are followed.
Results
Having access to the insights this carbon dashboard provides makes it easier for Sanofi Consumer Healthcare to optimize against carbon emissions at scale and move towards their ultimate goal of reducing their media carbon footprint.
*Data was generated for the sake of the illustration and doesn’t reflect Sanofi’s actual performances.
8 channels
Our partnership with Jellyfish is key in our journey to tackle environmental challenges, as it will help us to measure our carbon footprint and bring insights to reduce it.
Prasad Sridhar, Global Head Media, Digital & Strategic Planning
Resources
18 Jun 2025
How to thrive in the B2A marketing revolution
We split our industry into two audiences: B2B and B2C. But the new frontier is B2A: Brand-to-Agent. In his latest article for The Drum, Jack Symth, Chief Solutions Officer for AI, Planning, and Insights, explores why AI agents are becoming the most important audience you'll never meet, and what it takes to ensure your brand is visible, relevant and chosen by the agents making decisions on behalf of consumers.
Read Article
10 Jun 2025
Jellyfish awarded Emerging Global Training Partner of the Year
Jellyfish is thrilled to have won the 2025 Databricks Emerging Global Training Partner of the Year. Presented at the annual Data + AI Summit, the award recognizes Jellyfish's exceptional contributions and innovations in technical training and education. As a leader in providing technical training for businesses operating in the technology sector, including data, analytics, GenAI and cloud technologies, we’re honored to receive this recognition.
Read News
9 Jun 2025
Unlock More Conversions: The Power of Google Tag Gateway
In a recent webinar hosted by Jellyfish and Google, industry experts dove into the power of Google Tag Gateway (GTG), formerly known as First-Party Mode, and why it represents a pivotal advancement for advertisers navigating today’s complex digital ecosystem. With browsers tightening privacy controls and third-party cookies becoming less reliable, GTG offers a forward-thinking solution to maintain data accuracy, drive better performance, and honor user privacy.
Read ArticleUp Next
Sponsored Ads Propel Curlsmith's Brand Awareness and Consumer Engagement
In the competitive world of haircare, Curlsmith faced the challenge of standing out and educating consumers about their unique product offerings.
Read More