In the competitive world of haircare, Curlsmith faced the challenge of standing out and educating consumers about their unique product offerings.
In the competitive world of haircare, Curlsmith, a brand dedicated to curly hair, faced the challenge of standing out and educating consumers about their unique product offerings. To achieve this, they partnered with Jellyfish Commerce and Amazon Ads to create a dynamic omni-channel strategy that would elevate their brand presence and engage their target audience effectively.
Curlsmith aimed to increase brand awareness and educate consumers about their unique selling propositions (USPs) in a crowded market. They sought to leverage Amazon Ads' premium inventory and first-party insights, including innovative placements like Sponsored TV, to reach and engage their audience.
In collaboration with Jellyfish Commerce, Curlsmith crafted a comprehensive strategy that emphasized the power of Sponsored TV within a full-funnel approach. This guided consumers seamlessly through the purchasing journey. As a first-time user of video ads on Amazon, Curlsmith qualified for the Video Incentive Program (VIP), allowing them to produce a high-impact video ad in partnership with Amazon and a trusted third-party production team. The 30-second video, showcased on Sponsored TV, highlighted Curlsmith's best-selling products, including their newly launched hair diffuser. The creative script emphasized Curlsmith's unique emotional appeal, setting the brand apart from competitors.
This strategic collaboration not only boosted Curlsmith's brand awareness but also significantly enhanced consumer engagement, demonstrating the power of innovative advertising solutions in driving business success.
+20%
Lift in US Hair Market Year-over-Year
+27%
Increase in Month-over-Month Sales of a Key Product
769k
Customers Reached
The new to brand sales exceeded all expectations and organic uplift was tracked across all categories advertised!
Hollie Pinnington, Senior Client Manager, Jellyfish Commerce
Amazon Ads unBoxed was a crucial moment, clearly signaling Amazon's ambition to transform its Demand-Side Platform (DSP) into the industry’s most powerful and strategic full-funnel ad machine. James Bourner, VP AdTech Solutions & Briana Cifelli, Senior Director, Retail Media at Jellyfish, share their insights. The key themes they identified weren't isolated product updates; they were interconnected moves designed to simplify strategy, democratize data, and expand premium reach.
Read Article
The digital landscape is undergoing its most significant transformation in decades, fundamentally driven by AI. In our recent webinar, The One Search Compass, Jellyfish SEO experts outlined how the rise of AI has fractured the traditional marketing model and shared a new, integrated strategy for how brands gain and maintain visibility in the AI Search era.
Read Article
To mark the 25th anniversary of the cult horror franchise, Final Destination returned in 2025 with Final Destination: Bloodlines. Warner Bros partnered with Jellyfish to design a bold, eerie activation designed to reintroduce the saga and tap into Gen Z's taste for twisted thrills.
See Case Study
To mark the 25th anniversary of the cult horror franchise, Final Destination returned in 2025 with Final Destination: Bloodlines. Warner Bros partnered with Jellyfish to design a bold, eerie activation designed to reintroduce the saga and tap into Gen Z's taste for twisted thrills.
Read More