Virtual
Supporting material
Industry expert tuition
This bundles includes four courses that will teach you to plan what data you should be collecting and to implement your tracking through GTM.
Those responsible for collecting data through Google Analytics need to have an in-depth knowledge of the platform. This Career Builder bundle provides you with three days of platform knowledge, alongside a fourth day getting to grips with Google Tag Manager. We recommend that you follow this bundle in the order listed below.
As VP of Training, Analytics and Google Marketing Platform, Aislinn leads a team of experienced Analytics practitioners. Together, they coordinate training to upskill global brands on Google Analytics & Analytics 360, GTM, BigQuery, Data Studio, Adobe Analytics and Google Firebase. Aislinn also delivers Google’s Data-Driven Marketing labs for the Google Digital Academy. Aislinn says, “Whether you are new to Google Analytics or you have used it occasionally, this plan will enable you to create reports and a dashboard that you can confidently share with your organisation. ”
