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A Guide to In-Housing for C-Levels

Learn what it takes to build an in-house trading desk on this one day masterclass that provides a comprehensive guide to in-housing for C-Levels.
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1 day course
Supporting material
Virtual, Private
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend one of our live classroom courses via WebEx from your office or even the comfort of your home.
These can also be booked as Private Virtual Classrooms for exclusive business sessions.
Private
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

Gain an understanding of the complexities of setting up an in-house trading desk, strategic and operational needs, contractual business models, technology stacks and operational models.

We’ll take a deep dive into the complex landscape looking at the Boston Consulting Group & Digital Maturity Framework, benefits and challenges of in-housing, costs and technology selection frameworks. We’ll also discuss the hidden fees and explore the possible challenges facing the sector.

At the end of the course you’ll understand what in-housing is, the pros and challenges and whether your organisation is ready to make the shift in digital maturity.

Our Guide to In-Housing for C-Levels course is offered as a live Virtual Classroom or private training session and can be delivered at our own training venues in the Rosebank Link, Johannesburg or Umhlanga, or any location of your choice.

 
Course overview
Who should attend:

This course is suitable for C level decision makers who would like a detailed understanding of what it takes to run programmatic on their own.

Walk away with the ability to:
  • Use the different in-housing business models and reasonable preference groups
  • Implement the key pillars when allocating resources
  • Manage strategy, operations and organisational challenges
  • Get buy-in from different parts of the organisation towards in-housing
  • Apply the methods available for dealing with hidden fees, costs and operational implementation of programmatic in housing
Course agenda
What is In-housing?
  • Complexities of the Programmatic Landscape
In-housing Benefits & Challenges
  • Business models
  • Contracts
  • Technology stack
In-housing & Digital Maturity
  • The Boston Consulting Group & Google Digital Maturity assessment
  • The 5As and O framework
  • The components of a Programmatic Trading desk
Introduction to In-housing costs
  • Trading Desk fees (technology, media, data, people)
  • Demand Side Platform and other technology selection frameworks
  • Why do we need transparency
  • Contracts, tech stack, media & hidden fees explained
Foundations in place
  • Team structure
  • Talent & Recruitment
Execution Models
  • Different In-housing Models
Book this course
R4,999 ex VAT
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