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Paid Social

Media > Paid Social

Develop a social presence that drive business results

Our deep understanding of the social landscape and expertise across paid social platforms helps consumers discover your brand and drive effective results across your business.

Here at Jellyfish, we help you develop a social presence that targets your consumers through powerful creative content across your social media. You’ll then be able to deliver an effective brand experience and connect with your audience through social media advertising.

Woman on her phone smiling

Why Paid Social

Facebook is the second biggest digital platform after Google for ad spend; therefore, an effective social presence is a key driver for getting consumers to discover your brand. Audiences, Gen Z,  in particular, use social media as their main source of communication and entertainment. With the help of a social user graph, you can identify individual users and design customized marketing solutions, such as social media ads to target them. Combining your paid media strategy with your social strategy gives you better visibility of how both drive traffic to your other consumer channels, such as increased brand searches. Jellyfish delivers a comprehensive full-funnel strategy designed to move your business forward and effectively enhance your paid social media advertising.

How we help you

Here at Jellyfish, we will help you from developing to executing your paid social strategy and monitor the results against your business goals.

business people working on a desk with computers and graphs

Strategy

  • Use audience insight tools to identify where your consumers over-index and how we can engage them effectively to align your target demographic and high value audiences 
  • We’ll align your consumers’ habits as they evolve to deliver a meaningful experience
  • Let our online listening capabilities shape who your target is and the messaging that works best for your paid social advertising
computer on desk with graphs on screen

Maturity

  • Align measurement and campaign efficiencies to uncover new audiences through Scope, our Social ad technology partner
  • Automated auditing with Squared.io
  • Use Brandwatch for social listening to understand your audience, competitors and industry
woman pointing at a digital screen about social media

Execution

  • Develop a best-in-class account structure that’s designed to meet and exceed business outcomes
  • Safeguard advertiser investment with a thorough QA process to avoid over or under spend 
  • Plus we’re also building server-to-server integrations to prepare for a cookie-less world
  • Test methodology to help achieve consistent marginal gains
  • Explore a variety of measurement solutions that look at brand and conversion lifts, offline conversions, as well as viewability

How can we help you with your project?

How we support you

Experience thorough onboarding and ongoing management from our team of Paid Social experts.

Strategic Onboarding

  • Discovery audits to benchmark your Social performance and identify opportunities 
  • An integrated tech stack designed to deliver your media campaigns effectively 
  • A measurement framework to outline an infrastructure for performance reporting and meaningful insights 
  • Paid media strategy and planning aligned seamlessly with your business objectives

Ongoing Management

  • Innovation through new product point of views (POVs) and implementation 
  • Test roadmap to address and alleviate performance fluctuations 
  • Leverage our Social ad technology partner (Scope) to identify marginal gains

We offer a full range of paid social training with our experts

Learn more

Are you ready to push what’s possible?

Our teams of experts are here to help you achieve your goals

Let's talk
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