Content Strategy & Copywriting for SEO

Do you want to know how to create web content that outranks the competition on Google? Learn how to drive more traffic from search engines with our SEO-focused content and copywriting training.
1 day
Supporting material
Classroom, Virtual, Private
Face to face, interactive classroom training run from our UK training centre in the Shard, London.
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.
A private training session for your team. Groups can be of any size, with training delivered at any location in the UK, including our London training centre.

Jellyfish has created SEO content strategies for some of the world’s leading brands. Learn the real-world tricks of the trade you need to create killer web content.

Learn how to create a content strategy that connects with your users through search, and how to execute it with the SEO copywriting skills you need.

Whether you’re new to creating content for SEO, or you’re an experienced copywriter looking to sharpen your skills, our one-day training course will equip you with the knowledge to succeed.

Our expert instructors will guide you through everything, from a basic understanding of how Google evaluates content, to the advanced techniques you need to research, plan and create SEO-optimised content.

Whether you’re focused on core product or service pages or editorial content such as blogs, guides or news content, you’ll leave with practical and actionable tips you can take away and implement on your website.

Our live and interactive SEO courses are currently delivered online, either as our scheduled public sessions, or privatelyfor any organisation in the UK or globally.

Want to know more? Read on for more detail on our course agendas or contact us for more information.

Course overview
Who should attend:
This intermediate-level course has been designed for anybody who is responsible for creating content for the web and wants to get the most out of organic search. Perhaps you're a copywriter, lead an editorial team or are responsible for the overall web content strategy. You’ll cover everything from basic principles of SEO content creation to advanced tips and tricks you can apply across any website.
What you’ll learn:
  • How Google evaluates website content, including key ranking factors and the principles that should underpin your content creation
  • How to develop a content strategy for SEO, including techniques and tools for keyword research, content auditing, and competitor analysis
  • How to create best-in-class content across all page types, from your home page, commercial product and service pages, to ecommerce and blog or editorial content
  • The fundamentals of on-page optimisation for SEO, including keyword targeting, creating content briefs and SEO copywriting
Course Agenda
Principles of content production for SEO
  • How Google evaluates web content
  • Content quality signals
  • Expertise, Authority and Trustworthiness
  • User Experience and SEO
Developing a Content Strategy for SEO
  • User intent and the customer journey
  • Keyword research
  • Long tail keywords
  • Landscape and competitor analysis
  • Tools and tactics for content auditing
Content optimisation and copywriting
  • Getting the most from your key product and service pages
  • Creating killer blog and editorial content
  • Keyword targeting techniques
  • Targeting featured snippets
  • Developing a content brief
  • Internal linking
  • Measuring performance
Next Steps:
Top quality content is one of the core components of SEO, however good organic search performance also relies on having a technically robust and authoritative website. To learn more on these topics, check out the Technical SEO course and the Link Building & Digital PR courses.
All three of these courses are available as part of our SEO Specialist course bundle.
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