Jellyfish solution

We created an influencer-led social campaign across four different seasons to speak to a generation whose defining traits are being ‘undefined’ We wanted to inspire new and existing customers with a message of self-expression, body positivity, and rejecting stereotypes, delivered through an activation that leverages innovative and platform-native formats, talent and behaviors.

We worked with our partners to recruit influencers in both the UK and DE to generate authentic content across the four seasons:

• Spring - Sport to Street 
• Summer - Switch up 
• Autumn - Fashion limits to the test
• Winter - Slay the holidays

Campaigns were delivered by two creative themes:

• Glossy studio shoot lookbook
• Self-shot creator lead concept playing on the ‘what I ordered, what I got’ social trend