FitFlop, an ecommerce brand selling biomechanically engineered shoes in the UK, US, and Europe, partnered with Jellyfish to deliver a learning experience designed to empower their UK marketing team's understanding of Generative AI.
The UK marketing team recognized the need to get to grips with what AI could do for their organization and wanted to learn how to integrate GenAI tools to optimize everything they do as a brand. They partnered with Jellyfish to deliver a learning experience designed to empower the team by solidifying their understanding of Generative AI and navigating Artificial Intelligence technology effectively.
Jellyfish delivered our GenAI for Marketers: Fundamentals half day workshop, which brought the FitFlop marketing team together to start crafting a collectively shared vision of how they integrate Gen AI into their business.
This session covered:
By upskilling early, the marketing team has positioned itself as the organization’s AI leaders. They feel inspired, informed and ready to integrate GenAI into their marketing efforts. The knowledge gained has opened up new possibilities for impactful contributions and they’re now prepared to share their ideas with senior leadership.
"More than half of all employees around the world need to upskill or reskill by 2025 to embrace new responsibilities driven by automation and new technologies"
Source: World Economic Forum
AI technology is giving your workforce capabilities beyond their current skill set and at the same time is introducing a new, all-capable powerhouse to every team. It’s going to be awesome but have you considered how you’re best going to work with your new colleague, especially when it's a bot!? Brands need to start thinking about strategies that are both human and machine inclusive. Whilst the machine is always learning, we should be learning too.
Jellyfish AI workshops and labs provide an opportunity to build and sharpen up a new set of essential skills to build your businesses’ future resilience from the inside-out – choose from half-day to full-day events.
Share of Model™ Platform a single-view interface enables companies to analyze how different Large Language Models (LLMs) perceive their brands, products and services. Helping brands optimise for stronger AI-driven results.
Read News
M&S was looking to expedite content delivery of product descriptions from 24 hours to same-day turnaround and realise savings in their annual production budget.
See Case Study
The marketing landscape is evolving. Now, brands have a new, critical audience to target: Large Language Models (LLMs) like Google’s Gemini, OpenAI’s ChatGPT, and Meta’s Llama. These AI models are becoming key in guiding customers toward brands, influencing millions of decisions daily. How do you ensure LLMs recommend your brand? The solution lies in optimizing your paid search strategy with Broad Match and AI-driven insights from Jellyfish’s Share of Model™ platform.
Read Article
M&S was looking to expedite content delivery of product descriptions from 24 hours to same-day turnaround and realise savings in their annual production budget.
Read More