Pushing performance further with intelligent tech

success > Deckers

Pushing performance further with intelligent tech

UGG, a division of Deckers, a worldwide successful lifestyle brand, turned to Jellyfish to push performance further than ever before.

What

By using the Google Marketing Platform integrated technology stack, we were able to increase sales and spend efficiency by fine-tuning their audience targeting and media buying.

Technology

Audience Center 360 was especially instrumental in gathering consumer insights from an expansive dataset and sharing audience data across channels.

Creativity

And thanks to Studio’s dynamic creative capabilities, we also created eye-catching, innovative ads, targeted to locations with the highest sales potential.

Smart Thinking

By pairing cutting-edge tech with strategic thinking, we’re able to deliver stunning creative at the perfect moment to the perfect audience, with interaction points that capture new data and drive further insight. This is how results transcend expectations.

Technology. Innovation. Performance. Together.

60%

Decrease in CPM with Optimized Targeting

20%

Increase in ROAS with Dynamic Creative Implementation

100%

Increase in reach with DDA Model Implementation

Resources

12 Apr 2024Brooke Truskey

3 Effective strategies to unlock retail media performance with Amazon Marketing Cloud

In today's ever-evolving digital landscape, mastering the art of retail media is paramount for brands seeking to thrive in the competitive market. Understanding how to leverage Amazon Marketing Cloud (AMC) is key to drive performance and enhance audience engagement. Our experts are here to share three effective strategies to leverage Amazon Marketing Cloud for better results.

Read Article

2 Apr 2024Ryan Potts

Navigating the Evolving Landscape of Shopping Ad Performance

The DMA rulings came into force on March 6th, and in line with that, Google have begun rolling out a number of changes to their Search Engine Results Pages (SERP’s). But what does this really mean to advertisers?

Read Article

20 Mar 2024Jack Smyth

Understanding Share of Model: a vital metric for progressive marketers

As artificial intelligence (AI) continues to advance, the role of large language models (LLMs) like ChatGPT, Meta’s Llama 2, and Microsoft’s Copilot becomes increasingly significant. In a recent article with Adweek, Jack Smyth, Chief Solutions Officer at Jellyfish, discusses how these AI-powered chat programs are not only answering billions of search queries each day but also shaping perceptions of brands.

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