Puig x Jelylfish - Transforming experiences with customized technology

Transforming experiences with customized technology

We used intelligent tech, as well as insights into education, integration and direction, to drive performance far into the future.


Puig is a world leader in fashion and fragrance, owning hugely successful brands such as Paco Rabanne and Jean Paul Gaultier. With multiple products available in multiple countries on multiple platforms, consistency is at a premium.


Puig engaged Jellyfish to consult on their transformation into a truly digital, global business. Using intelligent tech, as well as insights into education, integration, and governance, Jellyfish introduced Puig to the right tools and knowledge to drive performance far into the future.

New Approach

It started as a collaborative effort to define a new approach to analytics—from the initial infrastructure to more granular reporting and iteration processes, and every stage in between.

Working Together

We also met individually with each different brand, and customized our audit and implementation methodology so the entire business could benefit without disruption.

Going Further

Now, with smarter analytics and more efficient processes in place, Puig can take full advantage of its global dataset to drive business decisions and build better experiences for customers. And together, we are using data collected to uncover and solve problems both at a global and individual brand level.

The Future

Puig has undergone a digital transformation, and are on their way to becoming fully data-driven. Thanks to a close partnership with Jellyfish, they know they’re always using the right data to drive their decisions.

Data. Measurement. Improvement. Together.


18 Aug 2023Di Wu

We're now an MMM (Marketing Mix Modelling) Partner for Meta

Read News
A white iPad with a purple background, showing the front cover of the whitepaper. The front cover has the headline 'Accelerate Your App Marketing Growth Strategy' with a young woman wearing an orange top and wearing white headphones who is looking at her black iPhone and smiling.
6 Apr 2023

Accelerate your App Marketing Growth Strategy

Download our white paper and discover how to maximize your app’s potential and stay ahead of the competition.

Read Article
7 Oct 2022Carol-Ann Motard

Supply Path Optimization (SPO) is here to last

Supply Path Optimization(SPO), which is centered on an in-depth understanding of programmatics, has become a key issue in programmatic digital marketing due to its complexification.

Read Article

Up Next

Preparing for the future with smart thinking

Jellyfish combined razor-sharp thinking with ultra-efficient workflows to orchestrate an intelligent digital strategy and execution plan that delivers perfect performance.

Read More