Puig x Jelylfish - Transforming experiences with customized technology

Transforming experiences with customized technology

We used intelligent tech, as well as insights into education, integration and direction, to drive performance far into the future.

Who

Puig is a world leader in fashion and fragrance, owning hugely successful brands such as Paco Rabanne and Jean Paul Gaultier. With multiple products available in multiple countries on multiple platforms, consistency is at a premium.

What

Puig engaged Jellyfish to consult on their transformation into a truly digital, global business. Using intelligent tech, as well as insights into education, integration, and governance, Jellyfish introduced Puig to the right tools and knowledge to drive performance far into the future.

New Approach

It started as a collaborative effort to define a new approach to analytics—from the initial infrastructure to more granular reporting and iteration processes, and every stage in between.

Working Together

We also met individually with each different brand, and customized our audit and implementation methodology so the entire business could benefit without disruption.

Going Further

Now, with smarter analytics and more efficient processes in place, Puig can take full advantage of its global dataset to drive business decisions and build better experiences for customers. And together, we are using data collected to uncover and solve problems both at a global and individual brand level.

The Future

Puig has undergone a digital transformation, and are on their way to becoming fully data-driven. Thanks to a close partnership with Jellyfish, they know they’re always using the right data to drive their decisions.

Data. Measurement. Improvement. Together.

Resources

12 Apr 2024Brooke Truskey

3 Effective strategies to unlock retail media performance with Amazon Marketing Cloud

In today's ever-evolving digital landscape, mastering the art of retail media is paramount for brands seeking to thrive in the competitive market. Understanding how to leverage Amazon Marketing Cloud (AMC) is key to drive performance and enhance audience engagement. Our experts are here to share three effective strategies to leverage Amazon Marketing Cloud for better results.

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28 Mar 2024Nick Hood

New sessions added: Google Analytics 4 Sunrise Sessions

We’re excited today to launch our new round of GA4 Sunrise Sessions. Each session covers one key topic to provide you with concise and actionable information, delivered within a 30-minute webinar. After each session, there will be time for Q&A and requesting topics for future sessions.

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13 Feb 2024Ivan Alcantara

The (necessary) evolution of metrics and KPIs in Digital Marketing

At this crucial moment in the history of the digital marketing industry, it is essential to reconsider whether the measurement systems and methods that have always existed still make sense in the year 2024.

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