Puig x Jelylfish - Transforming experiences with customized technology

success > Puig

Transforming experiences with customized technology

We used intelligent tech, as well as insights into education, integration and direction, to drive performance far into the future.

Who

Puig is a world leader in fashion and fragrance, owning hugely successful brands such as Paco Rabanne and Jean Paul Gaultier. With multiple products available in multiple countries on multiple platforms, consistency is at a premium.

What

Puig engaged Jellyfish to consult on their transformation into a truly digital, global business. Using intelligent tech, as well as insights into education, integration, and governance, Jellyfish introduced Puig to the right tools and knowledge to drive performance far into the future.

New Approach

It started as a collaborative effort to define a new approach to analytics—from the initial infrastructure to more granular reporting and iteration processes, and every stage in between.

Working Together

We also met individually with each different brand, and customized our audit and implementation methodology so the entire business could benefit without disruption.

Going Further

Now, with smarter analytics and more efficient processes in place, Puig can take full advantage of its global dataset to drive business decisions and build better experiences for customers. And together, we are using data collected to uncover and solve problems both at a global and individual brand level.

The Future

Puig has undergone a digital transformation, and are on their way to becoming fully data-driven. Thanks to a close partnership with Jellyfish, they know they’re always using the right data to drive their decisions.

Data. Measurement. Improvement. Together.

Resources

Blog Header Jellyfish Supply Path Optimization People working together

10 Jun 2024Jellyfish

40% Waste*, 100% Opportunity: Revolutionizing Digital Ad Spend with Supply Path Optimization

Programmatic advertising often sees 40% of budgets lost in the supply chain due to numerous intermediaries and reselling fees. Discover how our experts address these inefficiencies with advanced Supply Path Optimization (SPO), reducing costs and boosting performance by streamlining ad paths and leveraging detailed data analysis.

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16 Apr 2024Shukriyyah Muhammad

Top 5 ways AI is Reshaping Website Personalization

Ever wondered how some websites seem to magically tailor their content and recommendations just for you? Well, let's talk about how AI is making that happen and why it's such a game-changer for online personalization.

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12 Apr 2024Brooke Truskey

3 Effective strategies to unlock retail media performance with Amazon Marketing Cloud

In today's ever-evolving digital landscape, mastering the art of retail media is paramount for brands seeking to thrive in the competitive market. Understanding how to leverage Amazon Marketing Cloud (AMC) is key to drive performance and enhance audience engagement. Our experts are here to share three effective strategies to leverage Amazon Marketing Cloud for better results.

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