Analytics Insights

Learn how to use Google Analytics to make data-led decisions for your business. Our Analytics Insights course will help you gain real insight into how your customers interact with your website and will equip with you the skills to make better informed business choices.
product
1 day course
Supporting material
Virtual, Private
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend on of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.
Private
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

This course is ideal if you want to uncover ways to help improve the performance of your business and better understand the data that your web analytics tool presents you with.

Many global business have a web analytics solution on their website such as Google Analytics, Adobe Analytics or Webtrends, to monitor traffic and measure performance.

We use examples from Google Analytics but the rationale and theories presented in the course apply to any web analytics tool.

Led by one of our own Analytics experts, we’ll show you how to spot important trends, issues, and opportunities that can often be challenging to uncover when dealing with data.

Our Analytics Insights course is offered as a private training session and can be delivered at our own training venues in the Rosebank Link, Johannesburg or Umhlanga, or any location of your choice.

Course overview
Who should attend:

This course is ideal for you if you're already a user of Google Analytics and know how to set up goals, build segments and custom reports. You will develop a better understanding of what the numbers actually mean and how to pinpoint those valuable ‘actionable insights’ to help improve your business.

It is recommended to use your own data, it is key you have conversions and goals set up in your analytics account before signing up to this course (as the majority of the analysis will be based on your conversions). If you do not have a suitable account to use, we can lend you a test account for the day.

Walk away with the ability to:
  • Establish a set of KPIs for your online marketing activities and improve them using Google Analytics to drive actionable insights
  • Identify the users with low, medium and high potential to convert
  • Set frameworks and analysis techniques to drive relevant insights
  • Determine what content engaged users are more likely to consume
  • Assess the impact of your marketing channel mix on conversions
Course agenda
Introduction to the fundamentals of analytics
  • Mapping business objectives to analytics data
  • Choosing key performance indicators
  • Micro and Macro Conversions
  • Segmentation
  • Core Reporting API to spot Insight Trends
  • Introduction to the See, Think, Do & Care (REAN) Framework
Analytics Insights
  • Analysis of acquisition strategy
  • How to identify conversion potential
  • Assess channel potential for conversion
  • Multi-channel funnel analysis
  • Scoring Visit behaviour by Value
  • Assessing Content consumption by audiences
  • Engagement Optimisation
Attribution Analysis
  • Introduction to Attribution
  • Attribution Models
  • Direct or Assisting Value Channels
  • Conversion Segments
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