Campaign Manager 360 Reporting Deep Dive

Name: Campaign Manager 360 Reporting Deep Dive
Price: 2950.00 AUD

Learn how to generate different types of reports and gain powerful insights on your digital performance by using Campaign Manager 360.

1 day course

Supporting material

Private

A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

This one-day course covers the best practices around using the main reporting tools available in Campaign Manager 360, including Reporting builder, Summary, Insights and Verification as well as an overview of the Attribution tool.

You’ll learn about the core sections of the reporting interface and how to create, schedule and send reports from the platform, allowing you to gain a better understanding of how your campaigns perform across the GMP stack.

Our Campaign Manager 360 Reporting Deep Dive course is offered as a private training session. It can be delivered virtually or at a location of your choice.

Course overview

Who should attend:

This course is suitable for Analysts, Account Managers and Marketing Managers who want to learn more about ad-serving reporting and paid media performance, as well as the different reporting modules from Campaign Manager 360.

Walk away with the ability to:

Obtain a global understanding of CM360 reporting and its mechanics
Create, manage and schedule reports at the push of a button
Identify the main metrics and dimensions for each type of report
Overview of Attribution with Campaign Manager 360
Data-driven Attribution models and what is your performance across your channels

Course agenda

Introduction to CM360 Reporting

Understand CM360 metrics & dimensions
Search Ads 360 data integration
Display & Video 360 data integration
CM360 reporting considerations
Overview of the CM360 reporting interface

Introduction to CM reporting

Summary
Report Builder
Attribution
Insights
Verification

Advanced Offline Reports

Floodlight report
Path to conversion report
Reach reports: unique reach, unique audience reach & cookie reach overlap
Cross-device conversions

Attribution Reporting

Benefits of attribution modeling
Data-driven Attribution in CM360
Time lag report
Path length report

Brand Safety reporting with Verification

Verification report overview
Setting up alerts
Post-impression ad-blocking

Reporting Automation

CM360 Reporting API
Ads Data Hub
Case Studies

Book this course

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+61 (3) 96 244 155