Campaign Manager 360 Reporting Deep Dive

Name: Campaign Manager 360 Reporting Deep Dive
Price: 2950.00 AUD

Learn how to use Campaign Manager 360 to generate different types of reports and gain insights into your digital performance on this comprehensive one-day course.

1 day course

Supporting material

Private

A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

This one-day course delves into best practices for using the main reporting tools available in Campaign Manager 360.

You’ll discover how to use features like Reporting builder, Summary, Insights and Verification to your advantage, and learn about the benefits of using the Attribution tool.

We’ll also cover key learnings about the core sections of the reporting interface during the session, as well as how to create, schedule and send reports from the platform. By the end of the course, you’ll have a better understanding of how your campaigns perform across the GMP stack.

Our Campaign Manager 360 Reporting Deep Dive course is available as a private training session that can be delivered via Virtual Classroom or at a location of your choice in Australia.

Course overview

Who should attend:

This course is perfect for analysts, account managers and marketing managers who want to learn more about ad-serving reporting and paid media performance, as well as the different reporting modules from Campaign Manager 360.

What you'll learn:

By the end of this course, you will be able to:

Obtain a global understanding of CM360 reporting and its mechanics
Create, manage and schedule reports at the push of a button
Identify the main metrics and dimensions for each type of report
Understand attribution with Campaign Manager 360
Use data-driven attribution models and monitor performance across your channels

Course agenda

Introduction to CM360 Reporting

Understand CM360 metrics and dimensions
Search Ads 360 data integration
Display & Video 360 data integration
CM360 reporting considerations
Overview of the CM360 reporting interface

Introduction to CM Reporting

Summary
Report Builder
Attribution
Insights
Verification

Advanced Offline Reports

Floodlight report
Path to conversion report
Reach reports: unique reach, unique audience reach & cookie reach overlap
Cross-device conversions

Attribution Reporting

Benefits of attribution modeling
Data-driven Attribution in CM360
Time lag report
Path length report

Brand Safety Reporting with Verification

Verification report overview
Setting up alerts
Post-impression ad-blocking

Reporting Automation

CM360 Reporting API
Ads Data Hub
Case Studies

Book this course

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+61 (2) 72092674