Campaign Manager 360 Reporting Deep Dive

Name: Campaign Manager 360 Reporting Deep Dive
Start: 2021-11-15 00:00:00
Location: Virtual Classroom

Learn how to generate different types of reports and gain powerful insights on your digital performance by using Campaign Manager 360.

1 day course

Supporting material

Virtual, Private

Virtual Classroom

A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.

Private

A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

This one day course covers the best practices around using the main reporting tools available in Campaign Manager 360, including Reporting builder, Summary, Insights and Verification as well as an overview of the Attribution tool.

You’ll learn about the core sections of the reporting interface and how to create, schedule and sending reports from the platform, allowing you to gain a better understanding of how your campaigns perform across the GMP stack.

Our Campaign Manager 360 Reporting Deep Dive course is offered as a private training session and can be delivered at our own training centre in The Shard, London, any location of your choice or via Virtual Classroom.

Course overview

Who should attend:

This course is suitable for Analysts, Account Managers and Marketing Managers who want to learn more about ad-serving reporting and paid media performance, as well as the different reporting modules from Campaign Manager 360.

Walk away with the ability to:

Obtain a global understanding of CM360 reporting and its mechanics
Create, manage and schedule reports at the push of a button
Identify the main metrics and dimensions for each type of report
Overview of Attribution with Campaign Manager 360
Data Driven Attribution models and what is your performance across your channels

Course agenda

Introduction to CM360 Data Integration

Understand CM360 metrics & dimensions
Search Ads 360 data integration
Display & Video 360 data integration
CM360 reporting considerations
Overview of the CM360 reporting interface

Introduction to CM reporting

Summary
Report Builder
Attribution
Insights
Verification

Advanced Offline Reports

Floodlight report
Path to conversion report
Reach reports: unique reach, unique audience reach & cookie reach overlap
Cross-device conversions

Attribution Reporting

Benefits of attribution modeling
Data Driven Attribution in CM360
Time lag report
Path length report

Brand Safety reporting with Verification

Verification report overview
Setting up alerts
Post-impression ad-blocking

Reporting Automation

CM360 Reporting API
Ads Data Hub
Case Studies

Upcoming courses

Virtual Classroom

Campaign Manager 360 Reporting Deep Dive

Mon, Nov 15 2021

£599 ex VAT

ADD TO BASKET

Upcoming courses

Virtual Classroom

Campaign Manager 360 Reporting Deep Dive

Mon, Nov 15 2021

£599 ex VAT

ADD TO BASKET

Book this course

Other options available

Save 50% off Ad Ops bundle

This four course bundle will equip you with the technical expertise you need for a career in Ad Ops.

View Bundle