Campaign Manager 360 Reporting Deep Dive

Name: Campaign Manager 360 Reporting Deep Dive
Start: 2023-10-12 00:00:00
Location: Virtual Classroom

Learn how to use Campaign Manager 360 to generate different types of reports and gain insights into your digital performance on this comprehensive one-day course.

1 day course

Supporting material

Virtual, Private

Virtual Classroom

A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.

Private

A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

This one-day course delves into best practices for using the main reporting tools available in Campaign Manager 360.

You’ll discover how to use features like Reporting builder, Summary, Insights and Verification to your advantage, and learn about the benefits of using the Attribution tool.

We’ll also cover key learnings about the core sections of the reporting interface during the session, as well as how to create, schedule and send reports from the platform. By the end of the course, you’ll have a better understanding of how your campaigns perform across the GMP stack.

Our Campaign Manager 360 Reporting Deep Dive course is delivered via Virtual Classroom. We also offer it as a private training session that can be delivered virtually or at a location of your choice in the UK.

Course overview

Who should attend:

This course is perfect for analysts, account managers and marketing managers who want to learn more about ad-serving reporting and paid media performance, as well as the different reporting modules from Campaign Manager 360.

What you'll learn:

By the end of this course, you will be able to:

Understand CM360 reporting and its mechanics
Create, manage and schedule reports at the push of a button
Identify the main metrics and dimensions for each type of report
Understand attribution with Campaign Manager 360
Use data-driven attribution models and monitor performance across your channels

Course agenda

Introduction to CM360 Reporting

Understand CM360 metrics and dimensions
Search Ads 360 data integration
Display & Video 360 data integration
CM360 reporting considerations
Overview of the CM360 reporting interface

Introduction to CM Reporting

Summary
Report Builder
Attribution
Insights
Verification

Advanced Offline Reports

Floodlight report
Path to conversion report
Reach reports: unique reach, unique audience reach & cookie reach overlap
Cross-device conversions

Attribution Reporting

Benefits of attribution modelling
Data-driven Attribution in CM360
Time lag report
Path length report

Brand Safety Reporting with Verification

Verification report overview
Setting up alerts
Post-impression ad-blocking

Reporting Automation

CM360 Reporting API
Ads Data Hub
Case Studies

Upcoming courses

Virtual Classroom Campaign Manager 360 Reporting Deep Dive	Thu, Oct 12 2023 £599 ex VAT	ADD TO BASKET
Virtual Classroom Campaign Manager 360 Reporting Deep Dive	Thu, Jan 25 2024 £599 ex VAT	ADD TO BASKET
Virtual Classroom Campaign Manager 360 Reporting Deep Dive	Thu, Apr 18 2024 £599 ex VAT	ADD TO BASKET

Virtual Classroom Campaign Manager 360 Reporting Deep Dive	Thu, Jul 18 2024 £599 ex VAT	ADD TO BASKET
Virtual Classroom Campaign Manager 360 Reporting Deep Dive	Thu, Oct 17 2024 £599 ex VAT	ADD TO BASKET

Upcoming courses

Virtual Classroom