Led by one of our experienced Google Marketing Platform trainers, this course covers all the aspects of attribution in Campaign Manager 360 – from the Floodlight tags set-up foundation to insights analysis best practices.
We'll share best practices when it comes to cross-channel attribution in Campaign Manager 360, covering everything from data integration to data insights and interpretation.
Throughout the session, you’ll also learn how to plan your conversion strategy, as well as best practices to integrate your media channels to ensure that you have a full view of your activity when it comes to attribution.
Toward the end of the course, we’ll have an in-depth review of attribution reporting in Campaign Manager 360; you’ll leave knowing how to transform the insights you gain from reports into strategic action that will boost your campaign’s performance.
Our Attribution in Campaign Manager 360 course is delivered via Virtual Classroom. We also offer it as a private training session that can be delivered virtually or at a location of your choice in the UK.