If you don't have a sound conversion tracking strategy, you won’t have a good understanding of how your campaigns have performed.
This advanced course will cover best practices for planning your tracking strategy, as well as the different types of Campaign Manager 360 conversion pixels and which insights you can draw from them.
The session focuses on providing you with a good understanding of Floodlight mechanics, as well as the tagging process and how to communicate between teams within your organisation.
We’ll discuss best practices around how to identify your tags and how to troubleshoot them, as well as how to set up Floodlight deployment strategies. You’ll also look at how to plan your conversion strategy and why Custom Floodlight Variables give added value in terms of reporting as well as audience building.
Our Floodlight & Post Event Tracking in Campaign Manager 360 course is delivered via Virtual Classroom. We also offer it as a private training session that can be delivered virtually or at a location of your choice in the UK.