Floodlight & Post Event Tracking in Campaign Manager 360

Name: Floodlight & Post Event Tracking in Campaign Manager 360
Price: 8000.00 AUD

Do you want to learn how to create a solid tracking strategy to obtain insights and measure campaign success? Our one-day course will give you the tools you need to set everything up the right way.

Advanced 1 day

Supporting material

Private

A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

If you don't have a sound conversion tracking strategy, you won’t have a good understanding of how your campaigns have performed.

This advanced course will cover best practices for planning your tracking strategy, as well as the different types of Campaign Manager 360 conversion pixels and which insights you can draw from them.

The session focuses on providing you with a good understanding of Floodlight mechanics, as well as the tagging process and how to communicate between teams within your organization.

We’ll discuss best practices around how to identify your tags and how to troubleshoot them, as well as how to set up Floodlight deployment strategies. You’ll also look at how to plan your conversion strategy and why Custom Floodlight Variables give added value in terms of reporting as well as audience building.

Our Floodlight & Post Event Tracking in Campaign Manager 360 course is available as a private training session that can be delivered via Virtual Classroom or at a location of your choice in Australia.

Course overview

Who should attend:

This course is ideal if you’re a website developer, ad operation specialist, account manager, or director who manages digital campaigns and wants to learn more about data capture from the data layer.

What you'll learn:

By the end of this course, you will be able to:

Use post-event tracking with Campaign Manager 360 conversion pixels
Implement best practices when creating audiences from conversion pixels
Synch conversion pixels with other Google tools such as DV360
Manage linking to approved third-party app install tracking solutions
Explain the concept of data layer and how to capture website data
Efficiently manage website tagging pixels and understand tracking technology and its mechanics

Course agenda

Campaign Manager 360 Recap

GMP overview recap
Advertiser hierarchy
CM360 advanced integrations (across GMP platforms)

Floodlight Fundamentals

Conversion tracking
Land / Sale
Best practices
Custom Floodlight Variables (CFVs)
First-party data / Custom audience creation
Floodlight anatomy
Floodlight formats (GST, Iframe, Image)
Conversion attribution workflow (from view and from click)

Website Tagging

Data layer activation
Deployment strategy
Where to place your pixels
Tag management system
Conversion attribution workflow (tech)

Ad Operation

Floodlight hierarchy
Floodlight reference table

Dynamic Creative Optimization

Remarketing list
DCO product level retargeting

Intro to CM360 Floodlights Basic Reporting

Concept and overview
Set-up process (scheduling reports and send to recipient)

Book this course

Call our sales team today

+61 (2) 72092674