Fundamentals of Online Tracking

If you want to understand the fundamentals of online media, this one-day course covers the key processes and metrics for success when using Campaign Manager.
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1 day
Supporting material
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

The course starts with a thorough introduction to the industry from an Ad-serving perspective. We'll cover paid media and display principles and look at best practices for success when using Campaign Manager.

You'll learn about the fundamentals of Campaign Manager in order to understand the workflow behind using an ad-serving solution, as well as understand the reporting capabilities within Campaign Manager.

Led by one of our experienced GMP trainers, we'll demo of a full campaign creation from advertiser to campaign and sending ad tags to publishers.

Our Fundamentals of Online Tracking course is offered as a private training session and can be delivered on-site at your office, a location of your choice or via Virtual Classroom.

Course overview
Who should attend:
If you're new to online marketing or would like to refine your knowledge across the fundamentals of paid media and ad-serving with Campaign Manager, this course will help.
Walk away with the ability to:
  • Identify key paid media metrics for success as well as media planning processes
  • Describe the role of a third-party ad server and where it fits within the GMP tech stack
  • Navigate with ease within the Campaign Manager UI
  • Adopt best practices around campaign creation workflow
  • Use the Campaign Manager reporting tool to track all your paid media performance
Course agenda
Online Media Industry Overview
Overview of the complex online media landscape
  • Fragmented ecosystem
Concept around Paid Media
  • What are the metrics for success?
What is Display Advertising?
  • Planning your online media activities
Role of an Ad-Server?
  • Why do we need one?
  • Control - Management - Attribution tool
Campaign Manager Introduction
  • General UI Navigation Points
Advertiser Tab
  • Simple Dtree Architecture and Concept
Floodlight Tracking - Top Line Overview
  • Types of Floodlights (counters and sales)
Campaign Tab - Overview and Concept
  • CM demo (on screen)
Introduction to CM Reporting
  • The Summary Tab
  • Report Builder Standard Basic overview
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