Google Ads (AdWords): Search

4.8 / 5 Feefo reviews

Want to learn everything about Google Ads? Whether you’re a beginner or already somewhat familiar with Google’s pay-per-click advertising platform, we’ll teach you how deliver and manage high-performing PPC campaigns.

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1 day course
Supporting material
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

Jellyfish started out as a paid search agency, so PPC is in our blood. Our Google Ads training is built on the foundation of years of hands-on experience running and optimizing client accounts.

As a Google Marketing Platform Certified Partner, we’re perfectly placed to help you deliver winning PPC campaigns. Take control of your Google Ads and maximize the return on your investment with our expert-led training.

Choose between our beginner-level Standard course – focussed on essential PPC theory, optimal Google Ads campaign set-up and ad creation – and our Advanced course, where you’ll take your knowledge to the next level, exploring advanced techniques and configuration. Both courses will help improve your ad efficiency, reduce your cost per acquisition and increase leads and sales.

Our Google Ads (AdWords) course is available as a private training session that can be delivered via Virtual Classroom or at a location of your choice in Australia.

Course overview

  • Standard
  • Advanced

Who should attend:

Our Standard Google Ads course is for professionals looking to improve their understanding of PPC and Google Ads. You may want to increase your knowledge so you can work better with your agency, or be directly responsible for running your own campaigns and looking to improve their performance. This course will empower you to do both.

What you'll learn:

By the end of this course, you will be able to:

  • Explain the mechanics of how the bidding auction works
  • Create campaigns and ad groups with a full understanding of the different settings
  • Choose the right keyword match types and use them to ensure you efficiently capture all relevant searches
  • Write compelling ad copy and implement all the basic ad extensions at your disposal
  • Pull reports and execute standard imitation techniques in order to improve the performance of a campaign i.e. keyword mining and bid adjustment

Course agenda

What is PPC?
  • How are SEO and PPC different?
The Search Engine Landscape
  • The key search players
  • Key targeting features
  • How does PPC work?
  • Key metrics
Quality Score
  • How quality score is calculated
  • Quality score benefits
  • What influences quality score
  • Click-through rate
  • Relevancy
  • Landing page quality
  • How quality score affects your CPC
  • How the Google Ads auction works
PPC Best Practice
  • How are search accounts structured?
  • What’s a campaign?
  • What’s an ad group?
  • What’s a keyword?
  • What’s an ad?
  • Campaign vs. ad group
  • Optimization levers
  • Generation keyword ideas
  • Google Keyword Planner
  • Keyword match types
  • Close variants
  • Broad match modified
  • Negative keywords
  • Using negatives intelligently
  • Keyword mining
Campaign Structure
  • Campaign and Ad group best practice
Ad Copy
  • What are text ads?
  • Anatomy of Google Ads ad copy
  • Tips for writing good ads
  • Ad extensions
  • Ad disapprovals
  • Bid management
  • Landing pages
  • Ad copy
  • Campaign settings
  • Keywords
Optimization Schedule
  • Daily, weekly and monthly tasks
  • Common mistakes
Campaign Set-up Walkthrough
  • Campaign set-up
  • Ad group set-up

Who should attend:

Our Advanced course is for those who are already running Google Ads campaigns in-house. You’ll already understand the terminology and might be thinking of bringing your campaigns in-house from a third party.

Whereas in the standard course we focus on the initial set-up, creation and methodologies, in the advanced course we go more into optimization and share our insider tips and advice.

What you'll learn:

By the end of this course, you will be able to:

  • Create advanced, well structured search campaigns (including naming conventions)
  • Use advanced reporting features and data effectively
  • Run and analyze robust ad copy tests to drive the highest possible click-through rate
  • Distinguish between the different ad extensions, decide which are relevant and how to implement them
  • Use Remarketing Lists for Search Ads (RLSA) to optimize your activity

Course agenda

Account Structure & Organization
  • Benefits of a good account structure
  • What bad looks like
  • What good looks like
  • Campaign naming conventions
  • Ad group best practice
  • Keyword match type recap
  • Common keyword Issues
  • Low search volume
  • Low quality score
  • Below first page bid
  • Filtering and saving views
  • Negative keywords
  • Campaign negative lists
  • Negative keyword strategy and implementation
  • Routing keywords
Advanced Ad Copy
  • What makes a good piece of ad copy?
  • Ad copy testing
  • Analyzing results
  • Ad extensions
  • Impression share
  • Auction insights report
  • Demographic reports
  • Change history report
  • Search terms report
  • Investigating performance
Remarketing Lists for Search Ads
  • What is RLSA?
  • Benefits of RSLA
  • Creating audience lists
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4.8 / 5 Feefo reviews
Independent Service Rating based on 128 verified reviews

Google Ads (AdWords) Advanced

Great trainer, knowledge and insights.

Trusted Customer 1 March, 2024

Google Ads (AdWords) Standard

It was a good course, I just wished they went into more details/technical aspects.

Trusted Customer 24 November, 2023

Google Ads (AdWords) Standard

The session was great - really informative. I have often found in the past that marketing training sessions didn't give me what I needed due to the fact that I don't work for a sector that markets saleable products. However, this wasn't the case at all, and I have come away with some useful tops and info. So much so that I intend to book in a more advanced session. Great venue too!

Julia Inshaw 24 November, 2023

Frequently asked questions

  • Is this course suitable for beginners, or is it for more advanced Google Ads users?

    We have two levels of Google Ads courses focussed on Google Search Ads - standard and advanced. We’d recommend beginners start with the standard course, where you’ll learn the fundamentals of setting up campaigns. The advanced course will then take you to the next level in your understanding of Google Ads strategy and delivery.

  • Are there any prerequisites or prior knowledge required to enrol in the course?

    There are no prerequisites for the standard Google Ads course. The advanced course assumes a degree of knowledge and that you will have had at least some experience setting up campaigns in the Google Ads platform.

  • Can the course help me prepare for the Google Ads certification exams?

    Our Google Ads courses are not directly focussed on preparing you for Google’s Ad Certification, however they will certainly provide you with most of the skills and knowledge required. If this is your goal, we would recommend taking both the standard and advanced courses.

  • Will I receive a certification upon completion of the course?

    On completion, you will be able to add a LinkedIn certification badge that will verify you have passed the course. It also provides a great stepping stone towards Google Ads Certification.

  • Can I access the course materials and resources after completing the training?

    Our full training slides are always provided to those who sit our courses. These will include links to examples, tools and other resources discussed during the sessions.

  • Can the training be tailored to meet specific business needs or requirements?

    Our Google Ads course can all be delivered privately and we can create bespoke content to meet your precise needs. Courses can also be delivered either online or in person at your officers or ours. Speak to our sales team to get more details on private course options.