Google Ads (AdWords): Search

Name: Google Ads (AdWords): Search
Start: 2024-01-08 00:00:00
Location: Virtual Classroom

4.8 / 5 Feefo reviews

Want to learn everything about Google Ads, Google’s pay-per-click advertising platform? Learn to deliver high-performing PPC campaigns with this course.

1 day course

Supporting material

Classroom, Virtual, Private

Classroom

Face to face, interactive classroom training run from our global training centres.

Virtual Classroom

A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.

Private

A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

Jellyfish started out as a paid search agency, so PPC is in our blood. Our Google Ads training is built on the foundation of years of hands-on experience running and optimising client accounts.

As a Google Marketing Platform Certified Partner, we’re perfectly placed to help you deliver winning PPC campaigns. Take control of your Google Ads and maximise the return on your investment with our expert-led training.

Choose between our beginner-level Standard course – focussed on essential PPC theory, optimal Google Ads campaign set-up and ad creation – and our Advanced course, where you’ll take your knowledge to the next level, exploring advanced techniques and configuration. Both courses will help improve your ad efficiency, reduce your cost per acquisition and increase leads and sales.

Our Google Ads (AdWords) course is available at our training centre in The Shard, London or via virtual classroom. We also offer private training at a location of your choice across the UK, globally or online.

Course overview

Standard
Advanced

Who should attend:

Our Standard Google Ads course is for professionals looking to improve their understanding of PPC and Google Ads. You may want to increase your knowledge so you can work better with your agency, or be directly responsible for running your own campaigns and looking to improve their performance. This course will empower you to do both.

What you'll learn:

By the end of this course, you will be able to:

Explain the mechanics of how the bidding auction works
Create campaigns and ad groups with a full understanding of the different settings
Choose the right keyword match types and use them to ensure you efficiently capture all relevant searches
Write compelling ad copy and implement all the basic ad extensions at your disposal
Pull reports and execute standard imitation techniques in order to improve the performance of a campaign i.e. keyword mining and bid adjustment

Course agenda

What is PPC?

How are SEO and PPC different?

The Search Engine Landscape

The key search players
Key targeting features
How does PPC work?
Key metrics

Quality Score

How quality score is calculated
Quality score benefits
What influences quality score
Click-through rate
Relevancy
Landing page quality
How quality score affects your CPC
How the Google Ads auction works

PPC Best Practice

How are search accounts structured?
What’s a campaign?
What’s an ad group?
What’s a keyword?
What’s an ad?
Campaign vs. ad group
Optimisation levers

Keywords

Generation keyword ideas
Google Keyword Planner
Keyword match types
Close variants
Broad match modified
Negative keywords
Using negatives intelligently
Keyword mining

Campaign Structure

Campaign and Ad group best practice

Ad Copy

What are text ads?
Anatomy of Google Ads ad copy
Tips for writing good ads
Ad extensions
Ad disapprovals

Optimisation

Bid management
Landing pages
Ad copy
Campaign settings
Keywords

Optimisation Schedule

Daily, weekly and monthly tasks
Common mistakes

Campaign Set-up Walkthrough

Campaign set-up
Ad group set-up

Upcoming courses

Virtual Classroom Google Ads (AdWords): Search Standard	Mon, Jan 08 2024 £499 ex VAT	ADD TO BASKET
The Shard, London Google Ads (AdWords): Search Standard	Mon, Jan 29 2024 £499 ex VAT	ADD TO BASKET
Virtual Classroom Google Ads (AdWords): Search Standard	Mon, Feb 05 2024 £499 ex VAT	ADD TO BASKET

Virtual Classroom Google Ads (AdWords): Search Standard	Mon, Mar 04 2024 £499 ex VAT	ADD TO BASKET
The Shard, London Google Ads (AdWords): Search Standard	Mon, Mar 18 2024 £499 ex VAT	ADD TO BASKET
Virtual Classroom Google Ads (AdWords): Search Standard	Mon, Apr 08 2024 £499 ex VAT	ADD TO BASKET

The Shard, London Google Ads (AdWords): Search Standard	Wed, May 01 2024 £499 ex VAT	ADD TO BASKET
The Shard, London Google Ads (AdWords): Search Standard	Fri, May 03 2024 £499 ex VAT	ADD TO BASKET
Virtual Classroom Google Ads (AdWords): Search Standard	Tue, May 07 2024 £499 ex VAT	ADD TO BASKET

Virtual Classroom Google Ads (AdWords): Search Standard	Mon, Jun 03 2024 £499 ex VAT	ADD TO BASKET
Virtual Classroom Google Ads (AdWords): Search Standard	Mon, Jul 01 2024 £499 ex VAT	ADD TO BASKET
The Shard, London Google Ads (AdWords): Search Standard	Tue, Jul 09 2024 £499 ex VAT	ADD TO BASKET

Virtual Classroom Google Ads (AdWords): Search Standard	Mon, Aug 05 2024 £499 ex VAT	ADD TO BASKET
Virtual Classroom Google Ads (AdWords): Search Standard	Mon, Sep 02 2024 £499 ex VAT	ADD TO BASKET
The Shard, London Google Ads (AdWords): Search Standard	Tue, Sep 10 2024 £499 ex VAT	ADD TO BASKET

Virtual Classroom Google Ads (AdWords): Search Standard	Tue, Oct 01 2024 £499 ex VAT	ADD TO BASKET
Virtual Classroom Google Ads (AdWords): Search Standard	Mon, Nov 04 2024 £499 ex VAT	ADD TO BASKET
The Shard, London Google Ads (AdWords): Search Standard	Mon, Nov 11 2024 £499 ex VAT	ADD TO BASKET

Virtual Classroom