UNITED KINGDOM

Google Ads (AdWords): Search

4.8 / 5 Feefo reviews
Google Ads is Google’s pay-per-click advertising platform, and plays an essential role in any digital marketing strategy. Learn to deliver high-performing PPC campaigns with our Google Ads courses.
product
Standard & Advanced 1 day
Supporting material
Classroom, Virtual, Private
Classroom
Face to face, interactive classroom training run from our UK training centre in the Shard, London.
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.
Private
A private training session for your team. Groups can be of any size, with training delivered at any location in the UK, including our London training centre.

Take control of your Google Ads (formerly Adwords) and maximise the return on your investment with our expert-led training.

Jellyfish started out as a paid search agency and PPC is in our blood. Our Google Ads training is built on the foundation of years of hands-on experience running and optimising client accounts. As a Google Marketing Platform Certified Partner, we’re perfectly placed to help you deliver winning PPC campaigns.

Choose between our beginner-level Standard course - focussed on essential PPC theory, optimal Google Ads campaign setup and ad creation - and our Advanced course, where you’ll take your knowledge to the next level, exploring advanced techniques and configuration. Both courses will help improve your ad efficiency, reduce your cost per acquisition and increase leads and sales.

Our courses are available online via virtual classroom, or at our training centre in The Shard, London. We also offer private training at a location of your choice across the UK, globally or online. 

 

Course overview
  • Standard
  • Advanced
Who should attend:
Our Google Ads: Search - Standard course is aimed at professionals looking to improve their understanding of PPC and Google Ads. You may be looking to increase your knowledge so you can work better with your agency or you may be directly responsible for running your own campaigns and looking to improve their performance. This course will empower you to do both efficiently.
Walk away with the ability to:
  • Explain the mechanics of how the bidding auction works
  • Create campaigns and ad groups with a full understanding of the different settings
  • Choose the right keyword match types and use them to ensure you efficiently capture all relevant searches
  • Write compelling ad copy and implement all the basic ad extensions at your disposal
  • Pull reports and execute standard imitation techniques in order to improve the performance of a campaign i.e. keyword mining and bid adjustment
Course agenda
What is PPC
  • How are SEO and PPC different?
The Search Engine Landscape
  • The key search players
  • Key targeting features
  • How does PPC work?
  • Key metrics
Quality Score
  • How quality score is calculated
  • Quality score benefits
  • What influences Quality Score
  • Click Through Rate
  • Relevancy
  • Landing page quality
  • How quality score affects your CPC
  • How the Google Ads auction works
PPC Best Practice
  • How are search accounts structured?
  • What’s a campaign?
  • What’s an ad group?
  • What’s a keyword?
  • What’s an ad?
  • Campaign vs. ad group
  • Optimisation levers
Keywords
  • Generation keyword ideas
  • Google Keyword Planner
  • Keyword match types
  • Close variants
  • Broad match modified
  • Negative keywords
  • Using negatives intelligently
  • Keyword mining
Campaign Structure
  • Campaign and Ad group best practice
Ad Copy
  • What are text ads?
  • Anatomy of Google Ads ad copy
  • Tips for writing good ads
  • Ad extensions
  • Ad disapprovals
Optimisation
  • Bid management
  • Landing pages
  • Ad copy
  • Campaign settings
  • Keywords
Optimisation Schedule
  • Daily, weekly and monthly tasks
  • Common mistakes
Campaign Setup Walkthrough
  • Campaign setup
  • Ad group setup
Upcoming courses
Virtual Classroom
Google Ads (AdWords): Search Standard
Mon, Jul 05 2021
£499 ex VAT
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Virtual Classroom
Google Ads (AdWords): Search Standard
Mon, Aug 09 2021
£499 ex VAT
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Virtual Classroom
Google Ads (AdWords): Search Standard
Mon, Sep 06 2021
£499 ex VAT
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Virtual Classroom
Google Ads (AdWords): Search Standard
Mon, Oct 11 2021
£499 ex VAT
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Virtual Classroom
Google Ads (AdWords): Search Standard
Mon, Nov 08 2021
£499 ex VAT
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Virtual Classroom
Google Ads (AdWords): Search Standard
Mon, Nov 08 2021
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Google Ads (AdWords): Search Standard
Mon, Dec 06 2021
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Google Ads (AdWords): Search Standard
Mon, Dec 06 2021
£499 ex VAT
ADD TO BASKET
Upcoming courses
Virtual Classroom
Google Ads (AdWords): Search Standard
Mon, Jul 05 2021
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Google Ads (AdWords): Search Standard
Mon, Aug 09 2021
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Google Ads (AdWords): Search Standard
Mon, Sep 06 2021
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Google Ads (AdWords): Search Standard
Mon, Oct 11 2021
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Google Ads (AdWords): Search Standard
Mon, Nov 08 2021
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Google Ads (AdWords): Search Standard
Mon, Nov 08 2021
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Google Ads (AdWords): Search Standard
Mon, Dec 06 2021
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Google Ads (AdWords): Search Standard
Mon, Dec 06 2021
£499 ex VAT
ADD TO BASKET
Who should attend:
This level has been designed for those who are already running Google Ads campaigns in-house and understand the terminology or might be thinking of bringing their campaigns in-house from a third party. 
Whereas in the standard course we focus on the initial setup, creation and methodologies, in the advanced course we go more into optimisation and share our insider tips and advice.
Walk away with the ability to:
  • Create advanced, well structured search campaigns (including naming conventions)
  • Use advanced reporting features and data effectively
  • Run and analyse robust ad copy tests to drive the highest possible click-through rate
  • Distinguish between the different ad extensions, decide which are relevant and how to implement them
  • Use Remarketing Lists for Search Ads (RLSA) to optimise your activity
Course agenda
Account Structure & Organisation
  • Benefits of a good Account Structure
  • What bad looks like
  • What good looks like
  • Campaign naming conventions
  • Ad group best practice
Keywords
  • Keyword match type recap
  • Common keyword Issues
  • Low search volume
  • Low quality score
  • Below first page bid
  • Filtering and saving views
  • Negative keywords
  • Campaign negative lists
  • Negative keyword strategy and implementation
  • Routing keywords
Advanced Ad Copy
  • What makes a good piece of ad copy?
  • Ad copy testing
  • Analysing results
  • Ad extensions
Reporting
  • Impression share
  • Auction insights report
  • Demographic reports
  • Change history report
  • Search terms report
Optimisation
  • Investigating performance
Remarketing Lists for Search Ads
  • What is RLSA?
  • Benefits of RSLA
  • Creating audience lists
Upcoming courses
Virtual Classroom
Google Ads (AdWords): Search Advanced
Thu, Jun 24 2021
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Google Ads (AdWords): Search Advanced
Tue, Jul 06 2021
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Google Ads (AdWords): Search Advanced
Tue, Aug 10 2021
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Google Ads (AdWords): Search Advanced
Tue, Sep 07 2021
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Google Ads (AdWords): Search Advanced
Tue, Oct 12 2021
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Google Ads (AdWords): Search Advanced
Tue, Nov 09 2021
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Google Ads (AdWords): Search Advanced
Tue, Dec 07 2021
£499 ex VAT
ADD TO BASKET
Upcoming courses
Virtual Classroom
Google Ads (AdWords): Search Advanced
Thu, Jun 24 2021
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Google Ads (AdWords): Search Advanced
Tue, Jul 06 2021
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Google Ads (AdWords): Search Advanced
Tue, Aug 10 2021
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Google Ads (AdWords): Search Advanced
Tue, Sep 07 2021
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Google Ads (AdWords): Search Advanced
Tue, Oct 12 2021
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Google Ads (AdWords): Search Advanced
Tue, Nov 09 2021
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Google Ads (AdWords): Search Advanced
Tue, Dec 07 2021
£499 ex VAT
ADD TO BASKET
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Independent Service Rating based on 117 verified reviews
Google Ads (AdWords) Standard
Sam Hufton 8 March, 2021
Good value for money. Trainer who clearly knows their stuff, interacts well with trainees and creates a good learning atmosphere.
Google Ads (AdWords) Advanced
Trusted Customer 20 October, 2020
Great course with plenty of actionable insight.
Google Ads (AdWords) Standard
Trusted Customer 17 August, 2020
Definitely well worth the spend.
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