UNITED KINGDOM

Google Ads (AdWords): Search

4.8 / 5 Feefo reviews
Want to learn everything about Google Ads, Google’s pay-per-click advertising platform? Learn to deliver high-performing PPC campaigns with this course.
product
1 day course
Supporting material
Classroom, Virtual, Private
Classroom
Face to face, interactive classroom training run from our global training centres.
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.
Private
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

Jellyfish started out as a paid search agency, so PPC is in our blood. Our Google Ads training is built on the foundation of years of hands-on experience running and optimising client accounts.

As a Google Marketing Platform Certified Partner, we’re perfectly placed to help you deliver winning PPC campaigns. Take control of your Google Ads and maximise the return on your investment with our expert-led training.

Choose between our beginner-level Standard course – focussed on essential PPC theory, optimal Google Ads campaign set-up and ad creation – and our Advanced course, where you’ll take your knowledge to the next level, exploring advanced techniques and configuration. Both courses will help improve your ad efficiency, reduce your cost per acquisition and increase leads and sales.

Our Google Ads (AdWords) course is available at our training centre in The Shard, London or via virtual classroom. We also offer private training at a location of your choice across the UK, globally or online.

Course overview
  • Standard
  • Advanced

Who should attend:

Our Standard Google Ads course is for professionals looking to improve their understanding of PPC and Google Ads. You may want to increase your knowledge so you can work better with your agency, or be directly responsible for running your own campaigns and looking to improve their performance. This course will empower you to do both.

What you'll learn:

By the end of this course, you will be able to:

  • Explain the mechanics of how the bidding auction works
  • Create campaigns and ad groups with a full understanding of the different settings
  • Choose the right keyword match types and use them to ensure you efficiently capture all relevant searches
  • Write compelling ad copy and implement all the basic ad extensions at your disposal
  • Pull reports and execute standard imitation techniques in order to improve the performance of a campaign i.e. keyword mining and bid adjustment

Course agenda

What is PPC?
  • How are SEO and PPC different?
The Search Engine Landscape
  • The key search players
  • Key targeting features
  • How does PPC work?
  • Key metrics
Quality Score
  • How quality score is calculated
  • Quality score benefits
  • What influences quality score
  • Click-through rate
  • Relevancy
  • Landing page quality
  • How quality score affects your CPC
  • How the Google Ads auction works
PPC Best Practice
  • How are search accounts structured?
  • What’s a campaign?
  • What’s an ad group?
  • What’s a keyword?
  • What’s an ad?
  • Campaign vs. ad group
  • Optimisation levers
Keywords
  • Generation keyword ideas
  • Google Keyword Planner
  • Keyword match types
  • Close variants
  • Broad match modified
  • Negative keywords
  • Using negatives intelligently
  • Keyword mining
Campaign Structure
  • Campaign and Ad group best practice
Ad Copy
  • What are text ads?
  • Anatomy of Google Ads ad copy
  • Tips for writing good ads
  • Ad extensions
  • Ad disapprovals
Optimisation
  • Bid management
  • Landing pages
  • Ad copy
  • Campaign settings
  • Keywords
Optimisation Schedule
  • Daily, weekly and monthly tasks
  • Common mistakes
Campaign Set-up Walkthrough
  • Campaign set-up
  • Ad group set-up
Upcoming courses
Virtual Classroom
Google Ads (AdWords): Search Standard
Mon, Jan 08 2024
£499 ex VAT
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The Shard, London
Google Ads (AdWords): Search Standard
Mon, Jan 29 2024
£499 ex VAT
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Virtual Classroom
Google Ads (AdWords): Search Standard
Mon, Feb 05 2024
£499 ex VAT
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Virtual Classroom
Google Ads (AdWords): Search Standard
Mon, Mar 04 2024
£499 ex VAT
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The Shard, London
Google Ads (AdWords): Search Standard
Mon, Mar 18 2024
£499 ex VAT
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Virtual Classroom
Google Ads (AdWords): Search Standard
Mon, Apr 08 2024
£499 ex VAT
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The Shard, London
Google Ads (AdWords): Search Standard
Wed, May 01 2024
£499 ex VAT
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The Shard, London
Google Ads (AdWords): Search Standard
Fri, May 03 2024
£499 ex VAT
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Virtual Classroom
Google Ads (AdWords): Search Standard
Tue, May 07 2024
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Virtual Classroom
Google Ads (AdWords): Search Standard
Mon, Jun 03 2024
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Virtual Classroom
Google Ads (AdWords): Search Standard
Mon, Jul 01 2024
£499 ex VAT
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The Shard, London
Google Ads (AdWords): Search Standard
Tue, Jul 09 2024
£499 ex VAT
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Virtual Classroom
Google Ads (AdWords): Search Standard
Mon, Aug 05 2024
£499 ex VAT
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Virtual Classroom
Google Ads (AdWords): Search Standard
Mon, Sep 02 2024
£499 ex VAT
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The Shard, London
Google Ads (AdWords): Search Standard
Tue, Sep 10 2024
£499 ex VAT
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Virtual Classroom
Google Ads (AdWords): Search Standard
Tue, Oct 01 2024
£499 ex VAT
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Virtual Classroom
Google Ads (AdWords): Search Standard
Mon, Nov 04 2024
£499 ex VAT
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The Shard, London
Google Ads (AdWords): Search Standard
Mon, Nov 11 2024
£499 ex VAT
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Virtual Classroom
Google Ads (AdWords): Search Standard
Thu, Dec 12 2024
£499 ex VAT
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Upcoming courses
Virtual Classroom
Google Ads (AdWords): Search Standard
Mon, Jan 08 2024
£499 ex VAT
ADD TO BASKET
The Shard, London
Google Ads (AdWords): Search Standard
Mon, Jan 29 2024
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Google Ads (AdWords): Search Standard
Mon, Feb 05 2024
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Google Ads (AdWords): Search Standard
Mon, Mar 04 2024
£499 ex VAT
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The Shard, London
Google Ads (AdWords): Search Standard
Mon, Mar 18 2024
£499 ex VAT
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Virtual Classroom
Google Ads (AdWords): Search Standard
Mon, Apr 08 2024
£499 ex VAT
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The Shard, London
Google Ads (AdWords): Search Standard
Wed, May 01 2024
£499 ex VAT
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The Shard, London
Google Ads (AdWords): Search Standard
Fri, May 03 2024
£499 ex VAT
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Virtual Classroom
Google Ads (AdWords): Search Standard
Tue, May 07 2024
£499 ex VAT
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Virtual Classroom
Google Ads (AdWords): Search Standard
Mon, Jun 03 2024
£499 ex VAT
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Virtual Classroom
Google Ads (AdWords): Search Standard
Mon, Jul 01 2024
£499 ex VAT
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The Shard, London
Google Ads (AdWords): Search Standard
Tue, Jul 09 2024
£499 ex VAT
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Virtual Classroom
Google Ads (AdWords): Search Standard
Mon, Aug 05 2024
£499 ex VAT
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Virtual Classroom
Google Ads (AdWords): Search Standard
Mon, Sep 02 2024
£499 ex VAT
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The Shard, London
Google Ads (AdWords): Search Standard
Tue, Sep 10 2024
£499 ex VAT
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Virtual Classroom
Google Ads (AdWords): Search Standard
Tue, Oct 01 2024
£499 ex VAT
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Virtual Classroom
Google Ads (AdWords): Search Standard
Mon, Nov 04 2024
£499 ex VAT
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The Shard, London
Google Ads (AdWords): Search Standard
Mon, Nov 11 2024
£499 ex VAT
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Virtual Classroom
Google Ads (AdWords): Search Standard
Thu, Dec 12 2024
£499 ex VAT
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Who should attend:

Our Advanced course is for those who are already running Google Ads campaigns in-house. You’ll already understand the terminology and might be thinking of bringing your campaigns in-house from a third party.

Whereas in the standard course we focus on the initial set-up, creation and methodologies, in the advanced course we go more into optimisation and share our insider tips and advice.

What you'll learn:

By the end of this course, you will be able to:

  • Create advanced, well structured search campaigns (including naming conventions)
  • Use advanced reporting features and data effectively
  • Run and analyse robust ad copy tests to drive the highest possible click-through rate
  • Distinguish between the different ad extensions, decide which are relevant and how to implement them
  • Use Remarketing Lists for Search Ads (RLSA) to optimise your activity

Course agenda

Account Structure & Organisation
  • Benefits of a good account structure
  • What bad looks like
  • What good looks like
  • Campaign naming conventions
  • Ad group best practice
Keywords
  • Keyword match type recap
  • Common keyword Issues
  • Low search volume
  • Low quality score
  • Below first page bid
  • Filtering and saving views
  • Negative keywords
  • Campaign negative lists
  • Negative keyword strategy and implementation
  • Routing keywords
Advanced Ad Copy
  • What makes a good piece of ad copy?
  • Ad copy testing
  • Analysing results
  • Ad extensions
Reporting
  • Impression share
  • Auction insights report
  • Demographic reports
  • Change history report
  • Search terms report
Optimisation
  • Investigating performance
Remarketing Lists for Search Ads
  • What is RLSA?
  • Benefits of RSLA
  • Creating audience lists
Upcoming courses
Virtual Classroom
Google Ads (AdWords): Search Advanced
Tue, Jan 09 2024
£499 ex VAT
ADD TO BASKET
The Shard, London
Google Ads (AdWords): Search Advanced
Tue, Jan 30 2024
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Google Ads (AdWords): Search Advanced
Tue, Feb 06 2024
£499 ex VAT
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Virtual Classroom
Google Ads (AdWords): Search Advanced
Tue, Mar 05 2024
£499 ex VAT
ADD TO BASKET
The Shard, London
Google Ads (AdWords): Search Advanced
Tue, Mar 19 2024
£499 ex VAT
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Virtual Classroom
Google Ads (AdWords): Search Advanced
Tue, Apr 09 2024
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Google Ads (AdWords): Search Advanced
Wed, May 08 2024
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Google Ads (AdWords): Search Advanced
Tue, Jun 04 2024
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Google Ads (AdWords): Search Advanced
Tue, Jul 02 2024
£499 ex VAT
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The Shard, London
Google Ads (AdWords): Search Advanced
Wed, Jul 10 2024
£499 ex VAT
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Virtual Classroom
Google Ads (AdWords): Search Advanced
Tue, Aug 06 2024
£499 ex VAT
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Virtual Classroom
Google Ads (AdWords): Search Advanced
Tue, Sep 03 2024
£499 ex VAT
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The Shard, London
Google Ads (AdWords): Search Advanced
Wed, Sep 11 2024
£499 ex VAT
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Virtual Classroom
Google Ads (AdWords): Search Advanced
Wed, Oct 02 2024
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Google Ads (AdWords): Search Advanced
Tue, Nov 05 2024
£499 ex VAT
ADD TO BASKET
The Shard, London
Google Ads (AdWords): Search Advanced
Thu, Nov 14 2024
£499 ex VAT
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Virtual Classroom
Google Ads (AdWords): Search Advanced
Fri, Dec 13 2024
£499 ex VAT
ADD TO BASKET
Upcoming courses
Virtual Classroom
Google Ads (AdWords): Search Advanced
Tue, Jan 09 2024
£499 ex VAT
ADD TO BASKET
The Shard, London
Google Ads (AdWords): Search Advanced
Tue, Jan 30 2024
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Google Ads (AdWords): Search Advanced
Tue, Feb 06 2024
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Google Ads (AdWords): Search Advanced
Tue, Mar 05 2024
£499 ex VAT
ADD TO BASKET
The Shard, London
Google Ads (AdWords): Search Advanced
Tue, Mar 19 2024
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Google Ads (AdWords): Search Advanced
Tue, Apr 09 2024
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Google Ads (AdWords): Search Advanced
Wed, May 08 2024
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Google Ads (AdWords): Search Advanced
Tue, Jun 04 2024
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Google Ads (AdWords): Search Advanced
Tue, Jul 02 2024
£499 ex VAT
ADD TO BASKET
The Shard, London
Google Ads (AdWords): Search Advanced
Wed, Jul 10 2024
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Google Ads (AdWords): Search Advanced
Tue, Aug 06 2024
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Google Ads (AdWords): Search Advanced
Tue, Sep 03 2024
£499 ex VAT
ADD TO BASKET
The Shard, London
Google Ads (AdWords): Search Advanced
Wed, Sep 11 2024
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Google Ads (AdWords): Search Advanced
Wed, Oct 02 2024
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Google Ads (AdWords): Search Advanced
Tue, Nov 05 2024
£499 ex VAT
ADD TO BASKET
The Shard, London
Google Ads (AdWords): Search Advanced
Thu, Nov 14 2024
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Google Ads (AdWords): Search Advanced
Fri, Dec 13 2024
£499 ex VAT
ADD TO BASKET
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£499 ex VAT
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Independent Service Rating based on 127 verified reviews
Google Ads (AdWords) Standard
Trusted Customer 24 November, 2023
It was a good course, I just wished they went into more details/technical aspects.
Google Ads (AdWords) Standard
Julia Inshaw 24 November, 2023
The session was great - really informative. I have often found in the past that marketing training sessions didn't give me what I needed due to the fact that I don't work for a sector that markets saleable products. However, this wasn't the case at all, and I have come away with some useful tops and info. So much so that I intend to book in a more advanced session. Great venue too!
Google Ads (AdWords) Advanced
Trusted Customer 18 September, 2023
Clear explanations, good attention to cases of participants, practical advices