Apple Search Ads & Google App Campaigns

Name: Apple Search Ads & Google App Campaigns
Start: 2024-01-17 00:00:00
Location: Virtual Classroom

Learn how to set up and run efficient campaigns to drive app installs and in-app purchases across the world’s biggest app platforms.

1 day course

Supporting material

Virtual, Private

Virtual Classroom

A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.

Private

A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

This one-day course looks at two platforms that will help to drive app installations; Apple Search Ads and Google App Campaigns.

You’ll get to explore the opportunities presented by Apple Search Ads, understand the search console, and learn about the differences between Basic and Advanced options, giving you the tools and knowledge to create the campaigns best suited to your objectives.

We’ll do the same with Google App Campaigns, delving into how they can work to promote your iOS and Android apps. You’ll learn where these ads appear, how to set up a campaign, best practices for your ad assets and how to optimise these campaigns for success.

Our Apple Search Ads & Google App Campaigns course is delivered via Virtual Classroom. We also offer it as a private training session that can be delivered virtually or at a location of your choice in the UK.

Course overview

Who should attend:

This course is perfect for anybody responsible for promoting apps; whether app developers or those working with a business trying to encourage installations and action on their app. It’s also ideal for anyone working with a business that either currently has an app or has an app in development, and who wants to understand the marketing opportunities available.

What you'll learn:

By the end of this course, you will be able to:

Create your own Apple Search ads campaigns following best practice
Pull reports and measure results
Optimise your app campaigns for your objectives
Create your own Google App Campaigns with relevant, realistic goals
Choose assets that will give you the best chance of success

Course agenda

Apple Search Ads

The App Store
Introduction to Apple Search Ads
The Search Ads Console
Building an Apple Search Ads strategy
Keywords
Campaign structure
Reporting
Optimisation
Testing
Attribution

Google App Campaigns

Google Play
Introduction to Google App Campaigns
Campaign set-up
Ad assets
Optimisation

Upcoming courses

Virtual Classroom Apple Search Ads & Google App Campaigns	Wed, Jan 17 2024 £499 ex VAT	ADD TO BASKET
Virtual Classroom Apple Search Ads & Google App Campaigns	Wed, Apr 03 2024 £499 ex VAT	ADD TO BASKET
Virtual Classroom Apple Search Ads & Google App Campaigns	Tue, Jul 16 2024 £499 ex VAT	ADD TO BASKET

Virtual Classroom Apple Search Ads & Google App Campaigns	Tue, Oct 08 2024 £499 ex VAT	ADD TO BASKET
Virtual Classroom Apple Search Ads & Google App Campaigns	Tue, Dec 10 2024 £499 ex VAT	ADD TO BASKET

Upcoming courses

Virtual Classroom