Alongside Google, Facebook is the go-to platform for online marketers and advertising spend. As Facebook owns Instagram, all ads are run through the same platform - therefore this one day course will cover paid strategies across both channels.
The Facebook Tracking and Measurement course is built for media analysts and practitioners looking to understand how to set up and measure the success of paid campaigns using Pixels, Events and the Conversion API.
A large section of the training will be spent in Events Manager, where you’ll be given tasks to choose the appropriate set-up based on requirements.
If you’re looking for a Facebook campaign strategy training session, then the Media Buying training course is recommended, but if you’re responsible for managing campaigns end to end, then we’d recommend taking the Facebook Ads: Media Buying , the Facebook Ads: Media Planning and the Facebook Tracking and Measurement training courses together.