Content & Influencer Marketing

4.7 / 5 Feefo reviews
Learn how to produce high-quality content that attracts and retains customers on our one-day Content & Influencer Marketing course.
1 day course
Supporting material
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

Looking to create thumb-stopping content across your media channels and learn tactics to establish brand relevance and generate engagement? This one-day training course will leave you feeling confident in building a robust content and influencer marketing strategy to meet business goals and objectives.

Led by one of our Senior Directors and experienced content strategists, this course will help you understand how to gather data and insight to inform your content marketing plan and teach you how to build customer profiles. You’ll also learn how to use tools to identify relevant content themes, determine the best way to distribute content - including via influencers - and how to measure the success of your activity.

Our Content & Influencer Marketing course is offered as a private training session and can be delivered on-site at your office or a location of your choice.

Course overview
Who should attend:
Our Content and Influencer Marketing training is designed for people working in businesses or for an agency, and who are responsible for comms in either organic and paid social, digital PR, email or SEO.
Whether you’re looking to drive engagement, boost your search performance or increase brand awareness, this course will make you rethink everything you thought you knew about content marketing. You will come out of the session with content strategies and ideas tailored to your business needs, and you'll be able to start implementing them the very next day.
Walk away with the ability to:
  • Understand the principles of content and influencer marketing
  • Learn how to build a successful content marketing plan
  • Feel confident creating audience personas
  • Determine what valuable content is
  • Identify how to measure the success of your content marketing activities
Course agenda
Introduction to content marketing
  • What is content marketing?
  • The changing landscape
  • 2023 - what to watch out for
  • Content strategy framework
Content Planning
  • Gathering historic data and insight to inform your plan
  • Tools for gathering historic brand data
  • Tools for determining interesting content topic themes
Audience - building your customer profiles
  • Where to gather audience data and how to use it
  • Building customer profiles
  • Targeting already engaged audiences - where to gather the data (1st, 2nd and 3rd party)
Setting SMART objectives
  • Identifying your objectives aligned to the marketing funnel
  • How content can play a role achieving marketing objectives - always-on v. short-term
  • How objectives will inform your strategy
Develop your strategy
  • The marketing funnel and how it’s evolving
  • Brand content v advertising tactics
Content tactics
  • Content marketing and its multiple types - including influencer marketing
  • The recommended approach to building content for different digital channels
  • Building content pillars to organise your activity
  • Case studies - what good looks like
  • The difference between paid, owned and earned media
  • How content is optimised for different placements
  • Tools for content planning and distribution
  • Understanding the return from content marketing investment on business performance / KPIs
  • Metrics that matter
  • Tools to help with measuring success
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Independent Service Rating based on 17 verified reviews
Content Marketing
Trusted Customer 5 March, 2020
It was overpriced considering the "tailored" content was not delivered.
Content Marketing
Trusted Customer 20 January, 2020
It's an interesting topic, but this is not my field. But good to know.
Content Marketing
Amanda Evrard 18 December, 2019
It was a big subject matter, delivered well, that gave me a lot of useful takeaways including the training manual.Sharing with the other participants was also very useful. Thanks Jellyfish!