Facebook Tracking & Measurement

Learn how to set up and track your Facebook campaigns using data, insights and measurement to make informed decisions about your digital marketing.
1 day
Supporting material
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

Facebook is part of the Meta family of apps, and alongside Google, is the go-to platform for online marketers and advertising spend. As Meta also owns Instagram, all ads are run through the same platform - therefore this one day course will cover paid strategies across both channels.

The Facebook Tracking and Measurement course is built for media analysts and practitioners looking to understand how to set up and measure the success of paid campaigns using Pixels, Events and the Conversion API.

A large section of the training will be spent in Events Manager, where you’ll be given tasks to choose the appropriate set-up based on requirements.

If you’re looking for a Facebook campaign strategy training session, then the Media Buying training course is recommended, but if you’re responsible for managing campaigns end to end, then we’d recommend taking the Facebook Ads: Media Buying , the Facebook Ads: Media Planning and the Facebook Tracking and Measurement training courses together.

Course overview
Who should attend:

This course is suitable for website developers, Ad Operation specialists and Analytics specialists who manage facebook campaigns and want to learn more about data capture within facebook for campaign success measurement.

Walk away with the ability to:
  • Set up conversion pixel in Facebook events manager
  • Implement facebook pixels on your website
  • Test facebook pixel
  • Understand and set up Facebook Aggregated Event Measurement
  • Build custom conversions and custom audiences from data collected by your Facebook pixel
  • Configure catalog to build dynamic ads in Facebook
Course agenda
Introduction to Facebook Pixel
  • The benefits of Facebook pixel
  • Base Code vs Event Code
  • Pixel Object properties
  • Facebook pixel tagging planning exercise
Facebook Pixel Set-up & Implementation
  • Generating and implementing Base Code
  • Base Code implementation exercise
  • Understanding Facebook Events tags
  • Facebook Events tags implementation exercise
  • Understanding Facebook Advanced Matching
  • Aggregated Event Measurement introduction and set-up
Facebook Pixel Data Activation
  • Custom Conversions
  • Custom Audiences
  • Custom Conversions & Custom Audiences exercise
Facebook Dynamic Ads
  • Introduction and requirements
  • Facebook Catalog step-by-step
  • Dynamic creative set-up
Facebook Conversion API (CAPI)
  • Facebook CAPI introduction and benefits
  • Facebook resilient signals
  • Facebook CAPI set-up
  • Q&A
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