Google Analytics 4 Reporting

The next generation of Google Analytics is here! Learn how to dive into your combined app and website analytics data and get ahead of the curve with our Google Analytics 4 training.
1 day course
Supporting material
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

Jellyfish are highly experienced in working with Google Analytics 4 with clients across a wide range of verticals. Our analytics training facilitators all have a wealth of hands-on experience in implementation, reporting and dashboarding using Google Analytics 4.

This one-day course looks at the newest version of Google Analytics - Google Analytics 4. GA4 will be the future of Google Analytics - it is an entirely new way of looking at analytics that focuses on cross-device measurement and insights driven by machine learning and first-party data.

In the course, we’ll talk through how you can get started using GA4, as well as covering the interface, key reports, and major differences between it and the previous version of GA. You’ll go away with the knowledge to start making full use of this exciting new innovation straight away.

Whilst this course covers the reporting aspects of GA4, we also facilitate a Google Analytics 4: Implementation & Configuration course, which provides a deep-dive on GA4 setup and the implementation process.

Our courses are available as private training sessions that can be delivered at a location of your choice or via virtual classroom.

Course overview
Who should attend:

This course focuses on the reporting elements of GA4. It is a good starting point for anyone who wants to get familiar with what the latest version of GA has to offer or for those who are starting to use GA4 for the first time.

Note: This course is based on Google Analytics 4. If you are using Universal Analytics, our Getting Started with Google Analytics course may be better for you. If you’re not sure if you are using Universal Analytics or Google Analytics 4, get in touch and we can help you check!

What you'll learn:
  • Understand the basic building blocks of analytics data and the capabilities of GA4
  • Derive insights about your users, marketing, and user experience on both your website and your app
  • Dig even deeper into your data by building custom reports in the Analysis Hub
  • Learn how to use audiences, user properties, parameters and other GA4 specific elements
Course agenda
Analytics Fundamentals
  • The analytics framework
  • How web and app tracking works
  • Dimensions and metrics
  • Scoping on GA4
  • GA4 account structure
GA4 reporting interface
  • Interface overview
  • Creating comparisons
  • Real time reporting
  • Life cycle reports
  • User reports
  • Using the GA4 Library
Events Deep Dive
  • Event structure
  • Conversion events
  • Custom definitions
Audiences in GA4
  • Creating an audience
  • Audience integrations
  • Predictive audiences
The Explore Workspace
  • Overview of techniques
  • Building explorations and funnels
  • Exporting & sharing reports
Book this course
Call our sales team today
Other options available
Want to learn more about GA4?
Check out our Google Analytics 4: Implementation & Configuration course.
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