Search Ads 360: Fundamentals

Gain an introduction to the fundamental features and benefits of Search Ads 360.
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1 day course
Supporting material
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

This one-day course provides an in-depth overview of how Search Ads 360 works. We'll take you from the platform basics right through to advanced-level features and functionality.

This course will explore the Search Ads 360 product to help you understand how it can be used for paid search account management. We'll discuss the functionality of the platform and compare this with managing campaigns within the Google Ads campaign alone.

You can expect to get some insight into the key features of the platform and how they address pain points experienced in paid search account management.

Learn how to set up and optimise bid strategies in line with business objectives, and gain some hands-on experience navigating the platform. You will also learn how to conduct ad copy tests and how to pull performance reports across multiple engine accounts, as well as how to set up reporting dashboards.

Our Search Ads 360: Fundamentals course is offered as a private training session and can be delivered on-site at your office, a location of your choice or via Virtual Classroom.

Course overview
Who should attend:
This course is suitable for those working in-platform, managing and optimising a paid search account. You may be considering or have recently on-boarded SA360 and want to maximise the full capabilities of the platform. If you are working with an agency or in-house team and want to gain a better understanding of how to use SA360 to manage your paid search activity, this course will help.
Walk away with the ability to:
  • Use Search Ads 360 to enhance your paid search marketing
  • Select and implement bid strategies based on business objectives
  • Conduct ad copy testing
  • Build strategies for different types of campaigns
  • Manage cross-platform accounts and create automated rules
  • On board and set up Search Ads 360
Course agenda
Google Marketing Platform Overview
  • What is a tech stack and why use one?
How Search Ads 360 works
  • Google Ads vs. Search Ads 360
  • Pillars of Search Ads 360: Summary of key USPs
  • Under the Search Ads 360 Hood - Key Elements
Navigating the Platform
  • Overview of Platform Navigation
Search Ads 360 Use Cases
  • Search Ads 360 Bid Strategies
  • Ad copy testing
  • Reporting
  • Scheduled edits and automated rules
Managing campaigns
  • Creating and editing campaigns from Search Ads 360
  • Bulk uploads via spreadsheets
On-Boarding Search Ads 360
  • Setting up floodlight tags
  • Search Ads 360 set-up
  • Integrating Google Analytics data
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