Master how to create efficient Google Ads and PPC campaigns to expand your brand reach, generate more traffic and develop your career in Paid Media. This bundle includes four courses.
Paid Search practitioners are responsible for driving traffic to a website. As there is a cost associated with every click, the key is to ensure the right users are clicking. Successful paid search practitioners are adept at choosing the right keywords, targeting the right customers to efficiently utilise budget and using the most effective creative.