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Supporting material
Expert tuition
Master how to create efficient Google Ads and PPC campaigns to expand your brand reach, generate more traffic and develop your career in Paid Media.
Paid Search practitioners are responsible for driving traffic to a website. As there is a cost associated with every click, the key is to ensure the right users are clicking. Successful paid search practitioners are adept at choosing the right keywords, targeting the right customers to efficiently utilize budget and using the most effective creative. Below you'll find more details on the four courses that make up this bundle.