This advanced, one day course is ideal if you want to understand how to integrate all of your channels in Campaign Manager 360 or want to move away from last click attribution and need help interpreting the data you get from Attribution Reporting.
We'll share best practices when it comes to cross-channel Attribution in Campaign Manager 360 from data integration to data insights and interpretation.
We will look at how to plan your conversion strategy, as well as best practices to integrate your media channels to ensure that you have a full view of your activity when it comes to Attribution.
We will also have an in-depth review of Attribution reporting in Campaign Manager 360 and how to transform the insights you will gain from those reports into strategic action that will take the performance of your campaign to the next level.
Our Attribution in Campaign Manager 360 course is offered as a live Virtual Classroom or private training session, which can be delivered at our own training venues in the Rosebank Link, Johannesburg or Umhlanga, or any location of your choice.