Social Media Advertising

Name: Social Media Advertising
Price: 499.00 KRW

4.5 / 5 Feefo reviews

Want to learn how to advertise on the social media platforms your target audience spend most of their time on? This one-day course will help you get started.

1 day course

Supporting material

Private

A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

Both business-to-consumer and business-to-business brands are increasingly using paid social to help them reach their target audience so that they can achieve their business and marketing objectives.

This one-day course will teach you how to start advertising on the four major social media platforms; Facebook, Instagram, Twitter and LinkedIn.

Led by one of our expert social media professionals, the session will help you get to grips with building target audiences on each platform. You’ll also discover which ad formats you should choose for success and discuss best practice around how to successfully structure and set up a campaign across each platform.

We'll look at how you can target and reach your audience using different data signals, and, by the end of the session, you’ll know step by step how to build an audience for success.

Our Social Media Advertising course is available as a private training session that can be delivered via Virtual Classroom or at a location of your choice in Korea.

Course overview

Who should attend:

This course is ideal if you want to start learning how to use and set up your own social media advertising campaigns to market your business. It's aimed at business owners or professionals in a digital, marketing or PR role looking to understand the basics of social media advertising.

What you'll learn:

By the end of this course, you will be able to:

Differentiate between organic and paid social
Describe the role each platform plays and how it fits into the paid social landscape
Construct an audience across social media platforms
Explain which formats should be used for advertising objectives
Design and set up a social media advertising campaign that is in line with industry best practice

Course agenda

Introduction to Social Media

Current trends and innovations
The paid social landscape
The strategic role each platform plays

Planning Paid Campaigns

Key consideration for planning paid campaigns
Gathering data to inform your campaigns

Building a Target Audience

Different data types and data signals
Audience consideration across different paid platforms

Campaign Structure and Set-up

Campaign structure of each social platform
The importance of using campaign structure only
Campaign set-up best practice

Available Ad Formats

The different types of social media ad formats
How these can be used against specific objectives
Case studies and best practice

Measuring Campaign Effectiveness

Social media metrics that matter
Writing paid social media insights

Book this course

Call our sales team today

82 64 10 80 10