Google Analytics Advanced Reporting in Practice

4.6 / 5 Feefo reviews
Our Google Analytics Advanced Reporting course will help you gain real insight into how your customers interact with your website and equip you with the skills to make better data-led decisions for your business.
1 day course
Supporting material
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

This course is ideal if you want to uncover ways to help improve the performance of your business and better understand the data that your analytics tool presents you with.

We use examples from Google Analytics, but the rationale and theories presented in the course apply to any analytics tool.

Led by one of our own Analytics experts, we’ll show you how to spot important trends, issues, and opportunities that can often be challenging to uncover when dealing with data.

Our Google Analytics Advanced Reporting course is available as a private session. It can be delivered at a location of your choice or via virtual classroom.

Course overview
Who should attend:

This course is ideal for you if you're already a user of Google Analytics and know your way around the standard reporting interface. You will develop a better understanding of what the numbers actually mean and how to pinpoint those valuable ‘actionable insights’ to help improve your business.

Whilst our scheduled course makes use of a test account for the practical elements and demonstrations, it is recommended to use your own data to apply the concepts taught. We also recommend that you already have conversions and goals set up in your analytics account before signing up to this course (as the majority of the analysis techniques taught will be based on conversion data).

Walk away with the ability to:
  • Establish a set of KPIs for your online marketing activities and improve them using Google Analytics to drive actionable insights
  • Set frameworks and analysis techniques to drive relevant insights
  • Assess the impact of your marketing channel mix on site engagement and conversions
  • Understand attribution within Google Analytics and how it influences the data driven decisions you make
  • Provide relevant insights, hypotheses and recommendations against typical analysis requests
Course agenda
Introduction to analytics
  • Analytics fundamentals
  • Measurement planning
Basic insight principles
  • Choosing metrics
  • Segments and audiences
  • Path analysis
Advanced insight principles
  • Channel analysis
  • Attribution modelling in GA
  • Events and goals
Reporting best practices
  • Approaching an analysis task
  • The insight, hypothesis, recommendation framework
  • Using the Core Reporting API
New to Google Analytics?
View our range of guides for all you need to know about the fundamentals of GA:
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Independent Service Rating based on 12 verified reviews
Analytics Insights
Dominic Signor 16 June, 2021
A very nice training course, with an enthusiastic and very knowledgeable trainer. Just would have liked a couple more real exercises.
Analytics Insights
Tacey Laurie 19 January, 2021
Very knowledgeable trainer, ample time for questions, practical exercises and even a sneak preview of GA4
Analytics Insights
Donato Spadaccino 15 December, 2020
It was a good experience.