Facebook Advanced: Media Buying

Looking to learn advanced techniques to improve brand awareness and drive performance? Our course will teach you how to strategically plan and build effective campaigns.
product
1 day
Supporting material
Private
Private
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

Facebook and Instagram are part of the Meta family of apps, and alongside Google, they are the go-to platforms for online marketers and advertising spend. This one-day course will cover paid strategies across both channels.

The Facebook Advanced: Media Buying course is built for practitioners already managing paid campaigns across Facebook, Instagram and Messenger but looking to learn advanced techniques to improve brand awareness and drive performance. A large section of the training will be spent in-platform where you’ll be given tasks to choose the appropriate set-up based on requirements for a media plan.

If you’re looking for a Facebook campaign strategy training session, then the Media Buying training course is recommended, but if you’re responsible for managing campaigns end to end, then we’d recommend taking both the buying and the Facebook Ads: Media Planning training courses together.

This course is available in Japan as a private training session that can be delivered virtually or at a location of your choice.

Course overview
Who should attend:

This course will help you if you’re already planning or running Facebook advertising campaigns, but want to learn how to set up and optimise campaigns to improve brand awareness and drive performance.

If you’re new to Facebook Advertising you might also want to check out our Introduction to Facebook Advertising course.

Walk away with the ability to:
  • Differentiate between different ways to buy media on Meta
  • Develop paid media campaigns and measurement solutions aligned to business goals
  • Investigate tracking solutions - Facebook pixel, CAPI, SDK, and Offline Conversions
  • Design and set up campaigns that are optimised to improve performance
  • Build reports and recommend optimisation based on data
Course agenda
Business Manager
  • The different business manager functions
  • Facebook policies and what to be aware of
  • Brand safety considerations
Buying on Facebook
  • Different buying options on Facebook
  • Setting up a Reach and Frequency campaign, and knowing when to use it
  • How the auction works and what to avoid
Audience Build
  • Advanced Core, Custom and Lookalike audience build
  • Audience overlap and how to avoid it
  • Creating rules for audience overlap
  • Best practice for audience targeting
Tracking Parameters
  • Identify the pixel, events, CAPI and custom conversions
  • SDK and offline conversion integration
Campaign Build
  • Campaign structure best practice
  • Set up recommendations based on a business or client brief
  • How to optimise campaigns based on business and paid media objectives
Measurements and Reporting
  • Export and Analyse ad reports
  • Determine how to optimise campaigns based on data signals
  • Writing paid social insights
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