Get a unified view of the customer journey and your online performance
Our courses are designed by our in-house Analytics practitioners to help you get to grips with configuring Analytics 360 to generate reliable, insightful reports that provide a centralised view of analytics and media metrics.
Learn how to build targetable audience segments with Analytics 360 and be able to enrich and target them within the Google Marketing Platform.
Our Analytics 360 courses will uncover ways to help improve the optimisation of your marketing activity and understanding of your customer.
Whether you're an existing customer or considering using Analytics 360, our one day Analytics 360 course will uncover ways to help improve the performance of your enterprise through this integrated platform.
This has been my pet project for almost two years - including a year to just get it approved. I cannot rave about Analytics 360 enough, and what a difference it is making in my company's campaigns, what with integrating a multitude of systems from web to paid media to social and the like.
Trusted Customer13 May, 2020
Really useful, great balance between theory and practice
The key to understanding the data in your Google Analytics reports lies in your grasp of metrics and dimensions. But what is the difference between these two types of data and how can you use them to ...
Event tracking is used to measure anything on a website where a user is not necessarily moving to a new page. It helps you understand how people interact with your website - this could be watching a v...