Analytics 360

Get a unified view of the customer journey and your online performance

Our courses are designed by our in-house Analytics practitioners to help you get to grips with configuring Analytics 360 to generate reliable, insightful reports that provide a centralised view of analytics and media metrics.

Learn how to build targetable audience segments with Analytics 360 and be able to enrich and target them within the Google Marketing Platform.

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Analytics 360
Our Analytics 360 courses will uncover ways to help improve the optimisation of your marketing activity and understanding of your customer.
Analytics 360
1 day Next course: 20 Jul
Whether you're an existing customer or considering using Analytics 360, our one day Analytics 360 course will uncover ways to help improve the performance of your enterprise through this integrated platform.
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Access the latest digital marketing insights, valuable tips and relevant advice from our experts.
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Analytics Guides
06 Nov, 2019
The key to understanding the data in your Google Analytics reports lies in your grasp of metrics and dimensions. But what is the difference between these two types of data and how can you use them to ...
Analytics Guides
24 Dec, 2019
Event tracking is used to measure anything on a website where a user is not necessarily moving to a new page. It helps you understand how people interact with your website - this could be watching a v...
Analytics Guides
25 Jan, 2020
By adding Google Analytics to your WordPress account, you can track how your audience is finding your website, what they’re doing when they’re there, and which pages they’re dropping off at. Thi...